Field Marketing Manager

Location
Onsite - Austin, Texas

About The Role
Sardine is seeking a Senior Field Marketing Manager to scale our events marketing strategy. In this role, you will drive pipeline growth through regional events, targeted account engagement, and strategic field initiatives. The ideal candidate is a self-starter with an execution-oriented mindset: you move fast, take ownership, can operate independently, and have experience executing impactful event programs that generate pipeline and accelerate deals. This role is based in Austin and requires regular in-office attendance.

What You'll Be Doing

Own the end-to-end strategy, planning, and execution of field events (executive dinners, workshops, conferences, and SardineCon events)

Partner with sales pod leads to build field marketing programs aligned to pipeline gaps, revenue goals, and target account priorities

Identify and prioritize the conferences, events, and formats that will have the greatest impact on pipeline creation and deal acceleration

Collaborate with BDRs on pre-event, day-of, and post-event engagement strategies to maximize attendance, booked meetings, and event follow ups

Own Sardine's presence at sponsored conferences and trade shows: booth coordination, vendor management, staffing plans, promotional schedules, and on-site management

Manage field marketing budgets with a bias toward efficiency and measurable outcomes

Manage swag inventory and ensure the right collateral reaches the right audience

Maintain all lead lists and ensure accurate, timely upload into HubSpot and Salesforce

Run post-program debriefs and report on outcomes: pipeline generated, influenced revenue, leads by stage, meetings booked - measured against pre-program goals

Build scalable, repeatable playbooks that can be replicated across regions and segments

What You'll Need

7+ years of experience in B2B field marketing, demand generation, or event marketing - with a proven track record driving pipeline through field programs

Preference for candidates based in Austin, or willing to relocate to Austin

Strong project management skills with the ability to juggle multiple programs simultaneously

Experience working cross-functionally with sales, BDR, and demand generation teams

Experience using our GTM stack (HubSpot, Salesforce, Clay, ZoomInfo)

Willingness to travel up to 50%

Benefits We Offer

Generous compensation in cash and equity

Early exercise for all options, including pre-vested

Work from anywhere: Remote-first Culture

Flexible paid time off and Year-end break

Health insurance, dental, and vision coverage for employees and dependents - US and Canada specific

4% matching in 401k / RRSP - US and Canada specific

MacBook Pro delivered to your door

One-time stipend to set up a home office — desk, chair, screen, etc.

Monthly meal stipend

Monthly social meet-up stipend

Annual health and wellness stipend

Annual Learning stipend

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