Freelance Senior SaaS Web Designer, Fully Remote

Freelance Senior Saas Web Designer
We are currently redesigning PaceMate.com and are seeking an experienced freelance web designer to bring a much higher level of strategy, polish, and sophistication to the project.

About the Project
PaceMate is looking for a seasoned freelance web designer to take ownership of the visual design direction for our new website under tight timelines. We are not looking for a developer. We need a senior digital designer with deep experience designing modern, high‑performing websites for technology‑forward companies, SaaS organizations, healthcare technology companies, and B2B enterprise brands.

The ideal designer will be able to quickly step into an active redesign project, assess current creative direction, elevate the visual experience, and deliver polished, approval‑ready website designs and reusable design components.

What You’ll Do
The designer selected will be responsible for creating high‑quality website design concepts and final design deliverables for the new PaceMate.com experience.

Responsibilities may include:

Review existing homepage and website redesign concepts and identify opportunities for improvement

Develop a stronger visual design direction for PaceMate.com

Design an elevated, modern, enterprise‑ready homepage experience

Create page design templates for key website sections, which may include:

Homepage

Platform / solution pages

Product or feature pages

Customer / outcomes pages

Resource or blog landing pages

About / company pages

Conversion‑focused landing pages

Create visual systems and reusable design components to support the full website build

Translate brand guidelines into a sophisticated digital experience

Design with B2B healthcare buyers in mind, including:

Health system executives

Electrophysiologists

Cardiac device clinicians

Clinical operations stakeholders

Collaborate with PaceMate’s marketing team and website technology development partner to ensure developers are properly applying new design to build components

Deliver presentation‑ready design files for stakeholder review and approval

Provide design direction that the web development team can execute cleanly

Key Deliverables
Final deliverables to include:

Approved homepage design concept

Approved interior page design concepts

Website design system / component library

Design direction for typography, spacing, imagery, iconography, and UI components

Responsive design guidance for desktop and mobile

Annotated design files or visual notes for developers

Exported PDF designs for leadership review and approval

Source files in Figma, Adobe XD, Sketch, or Adobe Creative Suite

Final design assets and components ready for handoff to the development team

What We’re Looking For
We need someone who can help PaceMate’s website feel like the category‑leading healthcare technology company we are.

You should be able to bring:

Excellent design taste as demonstrated by portfolio examples

Strong digital design instincts

Healthcare or SaaS fluency

Clear rationale for your design decisions

The ability to balance design polish with business goals

Speed and flexibility in a high‑priority project

Required Experience

7+ years of professional digital design or web design experience

Strong portfolio of modern B2B website design work

Demonstrated experience designing websites for:

SaaS companies

Healthcare technology companies

Medtech companies

Enterprise technology companies

Or other complex B2B organizations

Ability to design strategic, sophisticated, conversion‑oriented website experiences

Strong understanding of website UX principles, even though this is primarily a visual design role

Experience designing for multiple buyer personas and complex products

Ability to create polished executive‑facing design presentations

Comfort working quickly and independently in a fast‑moving project environment

Strongly Preferred

Experience designing for healthcare or life sciences companies

Experience with enterprise SaaS website redesigns

Familiarity with B2B demand generation and conversion‑focused page design

Experience designing websites for audiences that include clinical, technical, and executive stakeholders

Experience collaborating with external website development agencies

Strong eye for modern UI, clean information hierarchy, and premium brand presentation

Portfolio Requirements
A detailed portfolio is required. Please include examples of:

Full website redesigns of B2B healthcare SaaS or technology websites

Homepage designs

Healthcare, digital health, and/or life sciences websites, if available

Design systems or component libraries

Before/after redesign examples, if possible

Applicants who only show general branding, print design, or social media work without strong website design examples will not be considered.

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