Brand & Communications Manager

Job Title: Brand & Communications Manager

Department: Marketing

Salary: $90K to $100K (based on experience)

Reports to: Director of Marketing & Communications

Job Summary
MARLI New York is seeking a talented and experienced Brand Manager to lead the development and execution of our brand strategies. As the Brand Manager, you will be responsible for monitoring market trends, researching consumer behavior, and devising innovative growth strategies that will elevate our brand within the luxury jewelry and timepiece landscape. The Brand Manager will also support all brand communication efforts, including working closely with our PR agency on press, celebrity dressing and activation strategies. If you have a proven track record in brand management, a passion for communications, and a creative yet data-driven mindset, we invite you to apply and help us revolutionize our brand with innovative solutions.

Job Responsibilities

Market Analysis: Monitor market trends, consumer markets, and competitors' activities to identify opportunities and threats in the education sector.

Marketing Activities: Participate in the planning and implementation of new and ongoing marketing and brand campaigns to promote our brand effectively.

Marketing Activations: Lead the strategy, planning, and execution of marketing events and activations for MARLI boutiques in New York City, while supporting national events as needed to drive brand awareness and new client acquisition

Growth Strategies: Devise innovative growth strategies aligned with the brand’s vision and mission to increase market penetration and brand equity.

Brand Alignment: Lead efforts to align the company around the brand's direction, choices, and tactics, ensuring consistency and a cohesive brand identity.

Press & Communications: Partner with our PR agency to ensure the brand remains top-of-mind for consumers. Oversee effective brand communications, including brand storytelling, product features, and founder-led executive initiatives.

Talent and VIC: Support product pulls for celebrity and talent dressings for all major red carpets, brand events and activations.

Influencer Outreach: Develop and execute the influencer and KOL strategy for the US market, with a specific focus on NYC, by tapping into an established network of jewelry, watch, and lifestyle creators.

Requirements and Qualifications

Bachelor's degree in Marketing, Business, or related field.

3-5 years of experience in brand management, public relations, communications or events

Proven ability to work cross-functionally

Experience managing a brand across multiple markets

Creative thinker and problem solver

Strong communication skills

Strategic thinker able to identify long-term opportunities and trends

Experience with talent dressing fine jewelry is a plus

Experience with influencers and creators in the luxury market is a plus

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