Marketing & Community Relations Specialist

Marketing & Community Relations Specialist

A&A Plumbing, Heating & Cooling is a locally owned residential service company. We're looking for our first dedicated Marketing & Community Relations Specialist to take ownership of our marketing efforts and help drive the next stage of growth. This is far more than a social media position. You'll be responsible for analyzing marketing performance, managing vendors, improving return on investment, strengthening our community presence, and providing leadership with meaningful data to make informed decisions.
Tools You'll Use: Service Titan, Google Analytics, Google Ads, Google LSAs, Excel, Microsoft 365, Canva
What You'll Accomplish:
Build the dashboard: Stand up weekly/monthly cost-per-lead and cost-per-job reporting within 90 days
Audit and cut: Audit ad spend, vendors, and agency contracts within 60 days; cut or renegotiate what's underperforming
Grow the cheap channel: Increase referral, repeat, and membership-driven revenue as a share of total leads
Build community presence: Establish A&A as a visible, trusted name in San Antonio — tracked as a real lead source
Protect volume: Maintain or improve lead volume and booked-job counts throughout
What You'll Need:
3+ years of marketing experience with a track record of measurably improving efficiency, not just growing volume
Direct, hands-on experience managing paid ad spend, vendor relationships, and channel budgets
Working fluency in marketing unit economics: cost per lead, cost per job, payback period, channel ROI
Working knowledge of Google Analytics, Google Ads, and Google LSAs; comfort building executive-level reports
Why This Role Is Worth Your Time:
• This is our first dedicated marketing hire — there's no playbook yet, and you'll write it
• The ratio you move directly affects company profitability — this isn't a cog role
• As we scale past our current revenue, this role has a clear path to Marketing Director
• You'll own the budget, the vendors, and the reporting — real decision-making authority from day one
If you enjoy solving problems, making data-driven decisions, and seeing the direct impact of your work on a company's success, we'd love to meet you.
A&A Plumbing, Heating & Cooling · San Antonio, TX · Reports Directly to the Owner/General Manager Full-Time · $70,000–$80,000 DOE + Performance Bonus Compensation: $70,000.00 - $80,000.00 per year We are a family owned company that started in 2007.