Marketing Manager (1 Year Temporary)

Job Overview Position Title: Marketing Manager (1 Year Temporary)
The Marketing Manager at UW‑Green Bay is a strategic and tactical leader who leverages strategy, creativity, and performance marketing to elevate the University’s brand and drive student recruitment. Working within the Office of Marketing and University Communication, the manager partners across campus and with external agencies to bring UW‑Green Bay’s story to life—highlighting innovative academics, strong community partnerships, and the transformative impact of higher education in the region. The role supports UW‑Green Bay’s access mission and directly contributes to enrollment growth through data‑informed, audience‑centered marketing initiatives.
Key Responsibilities Lead the planning, development and execution of integrated marketing campaigns that align with UW‑Green Bay’s strategic priorities and enrollment goals.
Translate marketing strategy into actionable plans, managing timelines, budgets, resources and project workflows to ensure high‑quality, on‑time delivery.
Segment and analyze target audiences to identify opportunities, optimize channel mix and continuously improve campaign performance.
Guide creative development across channels (digital, traditional, emerging), ensuring brand alignment and compelling storytelling rooted in UW‑Green Bay’s “RISE” identity.
Collaborate across the University to amplify stories of student success, academic innovation and regional impact.
Monitor performance metrics and deliver insights that inform ongoing optimization and future campaign strategy.
Provide direction, coaching and feedback to team members contributing to student recruitment marketing initiatives.
Develop operational plans in support of marketing projects and campaigns, including staffing and resource allocation, and oversee execution to adhere to deadlines and budgets.
Develop, edit, monitor, and provide feedback on content.
Oversee creative development and project management processes for marketing activities.
Qualifications Required Bachelor’s degree at time of application.
5 years of relevant experience.
Preferred Bachelor’s degree in marketing, communications, advertising, public relations or related field.
5‑7 years of experience in integrated marketing, brand management or agency environments.
Experience in higher education or mission‑driven organizations is highly valued.
Strong strategic thinking paired with hands‑on campaign execution across multiple channels.
A data‑informed mindset with the ability to translate insights into action.
Exceptional project management, communication and collaboration skills.
A passion for higher education and belief in the power of access, opportunity and student success.
Compensation Compensation range: $59,000 – $64,921.
Benefits Eligible employees receive a comprehensive benefits package that includes health, dental, vision and life insurance; retirement savings options; paid leave; and other employee benefits. For more details, refer to UW System employee benefits resources.
Equal Opportunity Employer Statement UW is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies.

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