Specialist, Paid Search and Social

OMG23 is seeking a Specialist, Search and Social for our Search and Social team to work on the Walt Disney account. The Specialist, Search and Social is responsible for strategizing and executing paid search (Google/Bing/YouTube) and social (Meta/X/Snapchat/Pinterest) campaigns. He/she will work closely with offline and digital teams to ensure that strategy aligns with overall media goals. Reporting to an Associate Director, this person will be responsible for building ongoing client relationships while working with the production and project/campaign insights team to develop and execute campaigns.

Please note this is a paid media position, not a content creation or social community management role.

Responsibilities include:

Paid Search

Forecast and execute paid search strategies on Google, Bing, and YouTube Discovery

Develop, manage, execute, and report on paid campaigns

Including but not limited to: account setup, strategy development, organization, and management

Oversee ongoing optimization efforts to meet campaign objectives

Daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives

Report and analyze on key performance indicators and identify opportunities for improvement on a regular basis

Proficiency with reporting, analytics, and trend tools (i.e. Doubleclick Search, Google Trends, etc.)

Forecast and track paid search demand and regularly communicate findings to the client

Paid Social

Develop, manage, execute, and report on paid social efforts across various social media platforms (Facebook, Instagram, Twitter, Snapchat, etc.)

Create and develop complex audience targeting

Post and boost client content on various social channels

Manage daily budget pacing

Demonstrate proficiency with basic bid management and optimizations

Thorough QA of all campaign executions and reporting

Report and analyze on key performance indicators and identify opportunities for improvement

Recognize campaign issues and amplify appropriately

Monitor and optimize campaigns appropriately based on clients’ goals and data analysis

Able to work and prioritize within timelines, and effectively communicate in both verbal and written

YOU
We encourage you to apply if the below describes your experience and talents:

At least 1-2 years of work experience planning, executing and optimizing

paid

search and

paid

social marketing campaigns for larger brands, preferably in the Entertainment industry

Required competency in the following areas: Basic understanding of online marketing including SEM, SEO, display and paid social

Demonstrated strong work ethic, time management skills, and ability to multi-task

Excellent communication skills both written and verbal

Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings

Ability to be agile and adaptable within a quick turnaround business environment

Self-starter able to deal with ambiguity and adaptable

Analytical mindset. Demonstrated proactive approach to problem solving and critical thinking

Excellent ability to convey complex ideas clearly and concisely with strong presentation skills

Proven team player and works well under pressure

This is a hybrid role based in Burbank, CA.

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