Performance Marketing Manager

Performance Marketing Manager

Performance Marketing Manager | Own the Numbers. Scale the Brand.
Performance Marketing Manager | Own the Numbers. Scale the Brand. Tactical Distributors is looking for a Performance Marketing Manager who knows how to turn ad spend into revenue and data into decisions.

This role owns the full performance ecosystem. Paid media, technical SEO, product feeds, email segmentation, and the systems that make it all work. You are not just running ads. You are driving growth across every acquisition channel while tightening efficiency and pushing scale.

If you care about ROAS, obsess over performance, and know how to move fast without breaking things, keep reading. This position in on-site in Virginia Beach, VA.
What You'll Own

Paid Media Strategy and Execution

Own and optimize all paid acquisition channels:

Google Ads including Performance Max, Search, and Shopping
Google Merchant Center and product feed performance
Meta Ads
Microsoft Advertising (Bing)
Reddit Ads
Shop Campaigns and emerging platforms

Responsibilities include:

Budget allocation and scaling strategy
Campaign structure, bidding, and targeting
Creative testing in partnership with design and content teams
Daily performance monitoring and optimization

Product Feed and Shopping Optimization

Own Google Merchant Center performance and health
Optimize product titles, descriptions, attributes, and categorization
Improve feed structure for Shopping, PMax, and Microsoft Ads
Troubleshoot disapprovals and feed errors
Align feed strategy with SEO and overall performance goals

Technical SEO and Search Visibility

Lead all SEO efforts with a strong technical foundation:

Own Semrush and Google Search Console workflows
Monitor indexing, crawlability, and site health
Manage and maintain backlink profile including disavow strategy
Build and execute backlinking initiatives
Identify keyword opportunities and content gaps

AI Search and Future-Focused Optimization

Lead AI search optimization strategy across emerging platforms
Optimize product and collection content for AI-driven discovery
Ensure structured data and on-site content support AI indexing
Stay ahead of search trends and adapt quickly

Email and SMS Performance Oversight

Ensure email and SMS marketing follows platform rules and compliance standards
Oversee segmentation strategy for lifecycle marketing
Partner with the email team to improve performance, AOV, and retention
Align paid acquisition with retention flows for full-funnel performance

Analytics, Reporting, and Forecasting

Track and report on key KPIs including ROAS, CAC, AOV, and LTV
Build monthly performance reports
Forecast revenue and scaling opportunities
Use data to guide budget decisions and campaign direction
What You Bring

4+ years in ecommerce performance marketing
Proven experience managing high-spend paid media accounts
Deep expertise in Google Ads and Performance Max
Hands-on experience with Google Merchant Center and product feeds
Strong working knowledge of Semrush and Google Search Console
Experience with Microsoft Advertising and expanding into new channels
Solid understanding of SEO, backlinking, and technical site health
Experience with email segmentation and lifecycle marketing strategy
Strong analytical mindset with the ability to move fast and make decisions

What Makes You a Fit

You care about performance, not vanity metrics
You are comfortable owning revenue targets
You test constantly and iterate quickly
You can zoom out to strategy and zoom in to execution
You thrive in a fast-moving, no-hand-holding environment

About Tactical Distributors

Tactical Distributors is a leading ecommerce retailer of premium tactical gear, apparel, and equipment. We work with top-tier brands and build our own products for customers who demand performance, durability, and style.

We move fast, we test often, and we expect results.

The Bottom Line

This role is for someone who wants full ownership of performance marketing and the systems behind it.

If you want to run ads, this is not the job.
If you want to scale a business, you'll fit right in.

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