Marketing Specialist II

Salary Range:

$67,186.00 (Min.) - $87,342.00 (Mid.) - $107,498.00 (Max.)

Established in 1997, L.A. Care Health Plan is an independent public agency created by the state of California to provide health coverage to low-income Los Angeles County residents. We are the nation’s largest publicly operated health plan. Serving more than 2 million members, we make sure our members get the right care at the right place at the right time.

Mission: L.A. Care’s mission is to provide access to quality health care for Los Angeles County's vulnerable and low-income communities and residents and to support the safety net required to achieve that purpose.

Job Summary
The Marketing Specialist is responsible for planning, building, tracking and implementing strategic marketing programs and campaigns across all lines of business, including Commercial, Medicare and Medicaid products.

This role includes writing, editing, creative development; campaign reporting and analysis; vendor interaction; coordinating feedback, translations, and approvals; working with the Creative team for layout; coordinating production/fulfillment; ensuring consistency of message and branding, accuracy, and effectiveness throughout all marketing vehicles. The position also contributes to digital marketing efforts and requires working knowledge of social, search and other digital strategies. Additionally, the role contributes to the strategic development and management of collaborative Sales & Marketing efforts.

Specialist works cross-functionally within the team and with other stakeholders, gaining knowledge to enhance campaign and other department efforts. The Specialist may engage with media partners and creative vendors to produce and manage campaign deliverables. The Specialist approaches marketing solutions holistically with the member/prospective member in mind. Effective management of systems, processes, relationships and platforms is necessary to produce outcomes aligned with business objectives.

Duties
Marketing Focus Area – Brand and Product Growth
Responsible for the development and launch of key marketing programs, campaigns and initiatives across all lines of business. This involves strategy, tactics, cross‑functional collaboration and program management. The Specialist develops internal and external relationships to build and launch tactics that meet the business needs of key organizational stakeholders.

Programs and Initiatives
Responsible for the development and launch of key marketing programs, campaigns and initiatives across all lines of business, including the development and reporting of strategy, tactics, cross‑functional collaboration and program management.

Digital Marketing
Plays an integral role in the development of digital marketing strategies and initiatives. Supports Marketing leadership in developing, dynamically assessing, enhancing and tracking key efforts and metrics.

Stakeholder and Business Unit Collaboration
Works with key marketing groups to deliver effective cross‑functional outcomes. Collaborates with designers, production managers for printing and accessibility team. Works with management and leadership to incorporate feedback into project deliverables. Acts as the front line of service to key business units, interfacing as a connector to core marketing resources and tools to achieve successful outcomes.

Project Management and Regulatory Approvals
Manages workload by using various key systems and platforms to drive progress of tasks and deliverables. Communicates regularly, solves challenges and creates opportunities. Works closely with Compliance to retain critical regulatory approvals for projects and tactics.

Growth & Retention Metrics and Strategy Development
Works closely with Sales and Marketing business units to manage and track data associated with Marketing programs. Develops trend analysis and strategic marketing recommendations from response data to drive outcomes as needed. Key efforts used to develop growth and retention strategies, enhance campaign efforts, grow KPIs, develop leads and enhance retention rates.

Performs other duties as assigned.

Education Required
Associate’s Degree. In lieu of degree, equivalent education and/or experience may be considered.

Education Preferred
Bachelor’s Degree.

Experience
Required
At least 4 years of marketing experience.

Experience developing, implementing and reporting on multi‑channel campaigns.

Preferred
Health care experience.

Skills
Required
Exceptional organizational skills with the ability to manage multiple projects simultaneously with little supervision.

Knowledge of digital marketing tools, resources, development and reporting practices.

Team oriented with excellent interpersonal skills and ability to build strong cross‑functional relationships, both internally and externally.

Excellent and effective verbal and written communication.

Ability to prioritize, multi‑task, manage time effectively and meet competing deadlines.

Familiarity with the corporate business environment.

Proficiency in Microsoft Word, Excel and Outlook.

Proven ability to handle high‑volume workload and maintain unwavering attention to detail.

Familiarity with coordinating with graphics designer and printers and ability to adapt to a changing environment.

Preferred
Knowledge of Salesforce and/or other CRM platforms.

Familiarity with email marketing platforms/processes; Marketing Cloud is a plus.

Knowledge of sales marketing strategy.

Knowledge of traditional media engagement.

Additional Information
Licenses/Certifications Required: None.

Licenses/Certifications Preferred: None.

Required Training: None.

Physical Requirements: Light.

Salary Range Disclaimer
The expected pay range is based on many factors such as geography, experience, education, and the market. The range is subject to change.

Benefits

Paid Time Off (PTO)

Tuition Reimbursement

Retirement Plans

Medical, Dental and Vision

Wellness Program

Volunteer Time Off (VTO)

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