Senior Brand Manager

Senior Brand Manager

Airmont, NY

$120,000-$150,000

Responsibilities:

Define the brand
Own positioning, messaging, and voice (clear, compliant, differentiated)
Direct all creative
Set the strategy for what gets said and shown across all channels
Align all teams
Ensure agencies, marketing, and internal teams execute one consistent message
Turn insights into action
Use reviews, data, and performance to improve messaging, creative, and product positioning
Guide product & packaging
Ensure products and packaging are clear, compelling, and on-brand
Drive performance (through direction)Improve conversion, clarity, and overall brand effectiveness-not by running ads, but by guiding what wins
Qualifications: 5-8+ years in CPG or consumer health
Experience in OTC, supplements, or regulated products strongly preferred
Background in high-growth or scaling brands (not just legacy big CPG)
Channel Experience (Critical) Hands-on exposure to:
Amazon / eCommerce (conversion, PDPs, reviews)
DTC brands (performance-driven environments)
Understanding of how brands win in digital-first ecosystems