Digital Partnerships - Content at Gannett in McLean, Virginia

Partnerships & Marketing Associate

USA TODAY Co is seeking a dynamic Partnerships & Marketing Associate to help grow awareness, revenue, and audience engagement across our in-house book publishing program and USA TODAY Store. This hybrid role sits at the intersection of sales, marketing, and partnerships-supporting the promotion and monetization of books developed by our editorial teams, as well as expanding the reach of our consumer products and merchandise. This role reports to the Director of Commerce Content Operations. This is an exciting opportunity for a creative and commercially minded professional who thrives in a fast-paced media environment, enjoys developing multi-channel marketing strategies, and is motivated by driving both product sales and advertising revenue.
What You'll Do:
Support the promotion and sales of USA TODAY's in-house book portfolio through integrated marketing campaigns
Develop and execute marketing strategies across social media, email, events, and partner channels
Coordinate with bookstores, distributors, and retail partners to expand book placement and visibility
Plan and support event-based marketing opportunities, including launches, signings, and brand activations
Identify and secure advertising and sponsorship placements within print book products
Collaborate with editorial and design teams to align sales and marketing efforts with product development
Build and maintain relationships with advertisers, partners, and vendors
Contribute to the development and execution of marketing plans for the USA TODAY Store, including front page prints, merchandise, and event-driven product drops
Track campaign performance and sales impact, providing insights and recommendations for optimization
Stay informed on industry trends in publishing, retail, and media marketing to identify new growth opportunities
What We're Looking For:
Bachelor's degree in marketing, communications, business, or a related field
2-5 years of experience in marketing, sales, publishing, retail, or a related field
Experience managing multi-channel marketing campaigns (social, email, events, partnerships)
Strong communication and relationship-building skills, with the ability to work cross-functionally
Comfortable using AI tools to support marketing execution, including content optimization, campaign ideation, and performance optimization
Experience or interest in media, publishing, or e-commerce environments
Ability to think creatively while driving toward revenue and performance goals
Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Comfortable working in a fast-paced, evolving environment
Experience with advertising sales, sponsorships, or partner marketing is a plus
How To Apply:
We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:
Your resume - one to two pages.
A cover letter that outlines how you would approach the job.
Links to 3-6 online samples of your work. Show us what you've produced or had a hand in that best reflects what you can do in your desired role.
It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.
The annualized base salary for this role will range between $45,000 and $92,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.