Director, Digital – essie DMI
Location: 10 Hudson Yards, New York, NY
Division: Consumer Product Division
Reports to: AVP, Global Brand Engagement
Requirements
- Experience: 7+ years of experience in digital brand management, web development product ownership, or e‑commerce within the beauty/fashion industry.
- Technical & Service Literacy: Deep understanding of web master management (CMS, roadmap, UX/UI, navigation) and beauty tech integrations, specifically Virtual Try‑On (VTO) tools.
- Commercial & Agency Governance: Experience handling agency procurement, contract negotiations, budget tracking, and financial validation.
- 360° Content Expertise: Mastery of the digital asset lifecycle across Owned, Earned, and Paid media, with experience drafting 360 briefs and releasing global assets/dossiers to local markets.
- Data & Analytics: Highly data‑driven with the ability to translate e‑commerce metrics and user behavior data into concrete website optimization and content personalization plans.
Responsibilities
- essie.com
- Manage the master website. Own the roadmap for web development: including content planning, posting, backend maintenance, etc.
- Manage creation/development of the strategy, including all platform initiatives, and ongoing development of site creative, optimizations, and enhancements.
- Ensure user experience of the master website including design & aesthetics, functional content, and navigation.
- Manage web marketing strategies and tools.
- E‑commerce
- Innovate on new content ideas that differentiate the brand in the e‑commerce space.
- Work closely with Brand content team to brief and create specific e‑Commerce content.
- Create global e‑com activation plan (including events calendar and assortment/special packaging).
- Work closely with brand content team to brief and create Brand Store + Hero SKU content.
- Services
- Manage the development and localization of essie’s virtual try‑on tool, leveraging explicit and implicit customer data.
- Content & Campaigns
- Identify, partner, and manage Digital agencies to drive innovative developments that increase the demand for and engagement with products through platform channels.
- Oversee the agencies responsible for the creation of campaigns & content:
- Oversee & review agency progress.
- Ensure content meets the Brand DNA.
- Sign off agency contract & financials.
- Oversee the creation of campaign content and ensure it resonates with the consumer:
- Manage creation of above the line marketing communication content for projects.
- Owned media content: social media content, website & mobile app content (film, videos, visuals, packshots, posts, hashtags).
- Earned media content: UGC content, blogger & influencer content.
- Paid media content: PR content, SEM guidelines, display ads, e‑retail kits.
- Advise Category Product Campaign Management on content of 360 brief into action plan for content production. Supervises team with key project milestones & acts as validation point.
- Oversee the release of dossiers (assets) to the countries from Product Campaign and Content Management.
- Reporting
- Manage budget and ensure resources are used in an optimal manner and within agreed expenditure budgets.
- Manage analytics, share analysis and drive action and continuous improvement plans.
- Work with data and analytics to improve platform performance and share insights across brand/globally.
What We Offer
- Salary Range: $139,700 - $199,100 (commensurate with experience)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E‑learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact If you need assistance to accommodate a disability, you may request an accommodation at any time.
All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
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