Consumer Insights Opportunities at SharkNinja

Position Overview
We’re looking for a curious, motivated Consumer Insights Analyst to join our fast‑paced team in the future! This role will help bring the consumer voice into every stage of product development—supporting research design, analyzing consumer data, and collaborating with cross‑functional teams to translate insights into action.

At SharkNinja you will grow in a high‑performance, innovation‑driven culture where your curiosity and contributions matter. If you’re ready to roll up your sleeves, dig into data, and help create the next big thing in consumer products, we’d love to hear from you.

Essential Functions

Assist in leading the development and execution of robust qualitative and quantitative research plans to uncover consumer needs, category trends, and whitespace opportunities that inform product innovation and business strategy.

Help develop and master an understanding of research tools, knowing when each is applicable or when new methods are needed—including surveys, discussion guides, and stimuli—while managing internal and external research partners to ensure high‑quality, timely insights.

Translate complex consumer feedback into clear, compelling insights and recommendations that influence product roadmaps, positioning strategies, and experience design.

Identify emerging consumer behaviors and latent needs through primary and secondary research, connecting these to broader cultural and category trends to proactively shape early‑stage product concepts.

Act as a strategic partner to Product Development, Marketing, and Design teams—contributing to cross‑functional planning, insight activation workshops, and go‑to‑market development.

Assist in managing multiple projects simultaneously, prioritizing workstreams and mentoring junior team members to elevate the overall impact of the insights function.

Desired Skills and Experience

Thrives in a hands‑on, dynamic, agile environment.

Nimble with early‑stage product development, taking a broader “consumer & business” standpoint to define new product directions with multi‑functional partners.

Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/her experience to create and add value.

Proficiency with consumer insight methodologies across qualitative and quantitative fields, with thought leadership to design new/creative methodologies to advance insights.

Demonstrates empathy and patience to adapt style to his/her audience.

Attention to detail and able to grasp the big picture.

Adept at presenting complex findings in an easy-to‑understand and actionable way.

Builds understanding and trust with others by meeting commitments.

Identifies the needs & expectations of others (personal & business) and acts upon them.

Qualifications

Minimum of a bachelor’s degree with a focus on Marketing, Psychology, or an applicable quantitative discipline.

2+ years of consumer research experience in both qualitative and quantitative research (market research position).

Exposure to the CPG industry preferred.

Required: training and experience on moderating focus groups and one‑on‑one interviewing.

Salary and Other Compensation
Pay Range: $70,000—$150,000 USD.

Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications.

Medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short‑term disability insurance, long‑term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre‑paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.

EEO Statement
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.

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