Marketing Executive

Marketing Manager – Travel Retail & Visual Merchandising (Miami, USA)

Hermès seeks a Marketing Manager to support the marketing department in the Travel Retail Americas, the U.S., Central and South American Local Markets, and the Caribbean. The role will drive brand visibility, commercial performance, and visual merchandising excellence across the region.

General Mission

Support the development and execution of the regional marketing strategy alongside the Marketing Director.

Execute the annual marketing plan in partnership with local distributors, retailers, and Hermès Stores teams.

Monitor, analyze, and report on the effectiveness of launches, activations, and animations through comprehensive performance reports.

Develop and implement measurable initiatives to increase brand awareness, customer engagement, and business performance.

Ensure consistent implementation of the Visual Merchandising strategy across the region.

Build annual forecasts for novelties and product launches in collaboration with Marketing, Commercial, and Operations teams.

Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.

Define and manage the annual pricing strategy across the region.

Visual Merchandising

Ensure the consistent implementation and execution of the regional Visual Merchandising strategy across all points of sale.

Provide distributors, retailers, and Hermès Stores teams with merchandising guidelines, tools, and assets.

Oversee in‑store visual merchandising elements – visuals, collateral, animations, and planograms.

Develop customized planograms and merchandising solutions for key partners.

Maintain and continuously update the regional visual merchandising database and reporting tools.

Collaborate with local suppliers and vendors on the development and production of merchandising materials.

Monitor merchandising compliance and execution quality across the region.

Trade Marketing (In‑Store & Digital)

Execute and monitor the regional trade marketing plan across all channels.

Coordinate trade marketing activations with distributors and retail partners while ensuring budget compliance.

Collaborate closely with Training and Commercial teams to elevate the client experience.

Develop client‑centric activations, animations, and VIC events.

Prepare creative briefs and coordinate with external vendors and agencies.

Manage relationships with regional vendors and suppliers.

Monitor, analyze, and report on the performance of launches, events, and trade marketing activations.

Support the amplification of key launches and activations across digital and social media channels.

Analyze catalogue performances and make recommendations.

Marketing Budget

Lead the preparation and consolidation of the annual regional marketing budget.

Monitor and track marketing investments across activations, launches, and visual merchandising.

Analyze marketing spend performance and provide ROI optimisation recommendations.

Ensure accurate recording, follow‑up, and reporting of all marketing expenses.

Collaborate with Marketing, Commercial, and Operations teams to align budget allocation with commercial priorities.

Forecasting

Partner with the Marketing Director and cross‑functional teams to establish annual forecasts for novelties and product launches.

Pricing

Define and manage the annual pricing positioning strategy across the region.

Marketing Presentations

Assist in the preparation of materials and presentations for large meetings and retailer meetings.

Events

Organise PR events and launch presentations to the press and influencers in major countries.

Organise special regional events and meetings (Beauty Advisers Seminar, Regional Meeting and Team Building).

Qualifications

Bachelor’s degree in Business or Marketing; MBA is a plus.

Minimum 3‑5 years of experience in a marketing role within the luxury, perfume, or cosmetics industry.

Demonstrated understanding of the retail landscape in the Americas and ability to deliver core marketing services.

Highly analytical, proactive, detail‑oriented, with strong multitasking and project management abilities.

Collaborative team player with strong problem‑solving skills.

Strong understanding of the luxury industry, client experience standards, and high‑net‑worth consumer expectations.

Strong organisational skills, delivering work within deadlines and agreed budgets.

Exceptional communication and interpersonal skills, able to develop strong working relationships with local and remote teams.

Strong understanding of social media, digital marketing, and evolving luxury consumer engagement trends.

Fluent English and Spanish required; French is a plus.

The compensation range for this position is $77,653.00 – $88,756.00 annually, based on experience and qualifications.

Equal Opportunity
Hermès is an equal‑opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, sex, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status, or any other characteristic protected by law.

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