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Creative Lead, Copy & Social Concepts

PlusUp · Atlanta, GA, USA ·

Pay:
75.000 - 95.000
Job type:
Full Time

THE OPPORTUNITY
We’re looking for a

Creative Lead, Copy & Social Concepts

to help turn strategy into breakthrough social-first ideas.

This person is a high-volume conceptor, sharp writer, and social-native creative who can generate campaign ideas, scripts, hooks, content formats, creator concepts, and pitch-worthy creative platforms. You’ll partner with our strategy, account, media, and production teams to take strategic inputs and translate them into ideas that feel fresh, ownable, platform-native, and executable.

This is a hands-on creative role for someone who loves the blank page, thinks in scripts and formats, and can make brands feel more entertaining, human, and culturally fluent on social platforms.

WHAT YOU'LL OWN
Social-First Concepting & Big Ideas

Develop campaign concepts, social ideas, content franchises, recurring formats, and creator-led executions

Turn strategic inputs into a high volume of sharp, usable creative ideas

Bring fresh thinking to how brands can show up across TikTok, Instagram, YouTube, Meta, and emerging platforms

Copy, Scripts & Content Development

Write scripts, hooks, headlines, social copy, creator prompts, campaign lines, and concept descriptions

Create ideas that are built for short-form video, paid social, organic social, creator partnerships, and content series

Help shape brand voice, tone, and storytelling across social-first creative work

Partner with our Creative Lead, Production to move ideas from concept to production

Provide clear creative direction to editors, designers, producers, and creator partners

Review scripts, edits, storyboards, and content concepts to make the work sharper and more effective

Pitches & Client Work

Contribute big ideas and creative territories for new business pitches and existing client opportunities

Present creative concepts clearly and confidently, explaining the idea, why it works, and how it comes to life

Help clients see how their brand can behave more like a creator — not just advertise on social

WHO YOU ARE

A copy-led creative with strong social instincts and a high creative metabolism

Someone who can generate 20 ideas, kill 15 of them, and quickly sharpen the best 5

Fluent in internet culture, creator behavior, short-form video, memes, trends, and platform-native storytelling

Equally comfortable writing a script, naming a campaign, building a content series, or pitching a weird idea in a deck

Strong taste, strong writing, and a clear point of view on what makes social content actually work

Built for a boutique: you move fast, make ideas tangible, and want to help build something special

EXPERIENCE & SKILLS
Required

5+ years in copywriting, creative concepting, social creative, content creative, or a related agency/brand role

Portfolio of social-first ideas, campaigns, scripts, content series, creator concepts, or brand-building creative work

Strong writing ability across scripts, headlines, hooks, social copy, concept descriptions, and pitch decks

Deep fluency in TikTok, Instagram, YouTube, Meta, and emerging social formats

Ability to collaborate with strategy, account, media, production, design, and creator teams

Bonus

Agency or social-first creative studio experience

Performance creative or paid social background

Experience concepting for franchise, multi-location, DTC, restaurant, lifestyle, wellness, or creator-led brands

Experience working directly with creators, influencers, editors, or production teams

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