Marketing Acquisition Strategist

The Marketing Acquisition Strategist serves as a senior marketing subject matter expert focused on growing new donors, leads new names, app users, and first-time ministry engagement. This role partners with marketing leadership and channel owners to develop, test, and optimize acquisition strategies across campaigns, advertising, digital channels, content, and audience journeys.

We continue to create and innovate new ways to promote the unchanging truth of the Gospel of Jesus Christ. We help those who are hurting in practical ways that make a difference. The ministry has 5 core values: Love, Faith, Unity, Excellence, and Integrity. Joyce Meyer Ministries believes that you and your family are important. We believe that when you know you are valued, you help to make Joyce Meyer Ministries a better place to work and ensure a positive environment that supports the mission to Share Christ | Love People.

Responsibilities

Develop and execute audience acquisition strategies that attract new people into the ministry ecosystem

Identify and recommend emerging trends, platforms, channels, and partnership opportunities that can accelerate growth

Identify opportunities and influence strategy to reach new demographics and untapped audiences

Collaborate with multiple departments and serve as a thought leader in audience acquisition and growth marketing

Influence strategy for acquisition-focused campaigns that generate new names, subscribers, app users, donors, and ministry participants

Partner with creative, social, web, email, and advertising teams to develop compelling acquisition journeys

Help shape the development of landing pages, lead magnets, promotions, and conversion-focused experiences

Oversee campaign implementation from strategy through execution and optimization

Utilize digital advertising, search engine optimization (SEO), social media, content marketing, partnerships, and other channels to drive audience growth

Monitor emerging platforms and audience trends to identify new growth opportunities

Evaluate performance of media investments and channel strategies based on organizational goals and provide recommendations for future spends

Evaluate acquisition performance across channels, using data and testing to continually improve acquisition strategies and campaign performance

Monitor key metrics including new names, leads, conversion rates, cost per acquisition, audience engagement, and campaign effectiveness

Present findings and recommendations to marketing leadership

Partner with marketing leadership to execute special projects that bring creative and marketing ideas to life, such as voice of consumer and surveys

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience

3-5+ years of experience in digital marketing, audience development, lead generation, or growth marketing

Experience with acquisition or lead generation campaigns

Ability to brief creative and channel teams

Experience interpreting campaign performance data

Strong analytical and strategic skills

Proficient in gathering and evaluating information from multiple sources to create credible and compelling content

Ability to convey ideas clearly and concisely, whether written or verbal

Ability to work with all levels of the organization

Must be able to work independently and with little oversight

Ability to interpret data and provide insightful analysis

Ability to be flexible when needed

Ability to learn quickly and adjust to process and software changes

Education

Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent years of experience

We’ve Got You Covered With Perks

Mission-driven job that also pays

Medical Plan with no out-of-pocket premiums

Generous HSA contributions

Free Dental

Free long-term disability and life insurance

Wholistic Wellness Program

Employee Assistance Program for you and your family

403(b) generous matching

Discount on ministry resources

Options to work from home with a hybrid work environment

Paid time off

Professional Development

Tuition Reimbursement

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