Social Media Manager

Responsibilities

Strategy and Vision

Develop and implement a comprehensive, multi-channel social media strategy aligned with organizational goals, marketing campaigns, and ministry initiatives

Stay ahead of social media trends, algorithm changes, and digital and SEO best practices to keep the ministry’s digital presence innovative and relevant

Maintain a unified, authentic brand voice while allowing flexibility for individual platform cultures

Ensure all social media output maintains the theological alignment, tone, and brand standards of Joni and Friends

Content Creation and Brand Management

Plan, edit, and oversee the production of high‑quality, engaging content (copy, video, graphics, and stories) tailored for brand, team, and personnel channels

Grow brand awareness through the development of creative campaigns and opportunities for lead generation and engagement, including giveaways, collaborations, and trends

Lead the curation of impactful community stories that highlight ministry supporters and partners

Attend events as needed to capture content of ministry at work

Optimize native content for social SEO to capture high‑intent search traffic within platforms

Channel and Community Engagement

Cultivate active online communities by fostering meaningful, hope‑filled conversations

Guide and mentor the community engagement team as they moderate and respond to comments and messages

Proactively monitor public conversations, audience sentiment, and industry trends

Establish and execute crisis communication protocols to safely navigate public relations escalations

Influencer Marketing

Manage collaboration opportunities and relationships between Joni and Friends and like‑minded influencers, partners, and organizations

Brief and collaborate with content creators, design teams, videographers, and external agencies to ensure high‑impact assets

Monitor influencer and partnership content to ensure compliance with brand voice and guidelines

Actively keep a pulse on emerging influencers and trends through social media channels

Analytics

Track and analyze performance data to extract actionable consumer insights

Use data‑driven insights to continuously optimize brand content and strategy

Management

Lead and manage direct reports, providing guidance, training, and timely support

Schedule regular 1:1s with direct reports to review projects, goals, expectations, and overall performance

Continuously develop the skills and knowledge of direct reports to enhance their capabilities and identify skill gaps and work with staff to close the gaps and complete their goals

Conduct performance evaluations and foster a positive and collaborative work environment

Other duties and projects as assigned by supervisor to support department and organizational needs

Qualifications

Must possess a vibrant personal relationship with Jesus Christ and agree with the Joni and Friends statement of faith

Desire to serve in a growing and dynamic Christian service ministry

Bachelor's degree in marketing, communications, or a related field

Creativity and passion for building relational connections with constituents through social media

4+ years of professional experience managing brand social media accounts; 2+ years managing a team

Strong understanding of social media platforms and best practices; proficiency with social media management tools (e.g., Hootsuite, Sprout Social, HubSpot)

Exceptional writing, editing, and storytelling skills with a sharp eye for detail

Strong analytical and reporting skills, with experience making decisions based on analytical results

Strong video editing skills for short‑form content using tools like CapCut, Adobe Premiere, or similar

Familiarity with basic graphic design tools (Canva, Adobe Creative Suite)

Strong capabilities in Microsoft O365 and Asana

Understanding of Christian ministry and specifically Joni and Friends is desirable

Physical Requirements
This position primarily involves sedentary work in an office setting. The employee must be able to sit for extended periods, operate a computer and other standard office equipment, communicate clearly in person and over the phone, and occasionally stand, walk, bend, or reach to access files and supplies. The role may also require occasionally lifting or carrying items up to 20 pounds.

Work is performed in a professional office setting with occasional movement throughout the facility. The environment is typically quiet to moderate in noise level, with standard lighting and temperature conditions. Employees are expected to maintain safety and ergonomic awareness while performing all tasks.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Compensation
We are offering $75,000 – $85,000 per year (exempt). The position is located at our Agoura Hills office. We have a hybrid schedule: Monday, Wednesday, and Friday in the office; remote on Tuesday and Thursday.

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