Associate Brand Manager - Infant Formula

Hybrid (3 days/week in office)
Role Associate Brand Manager (ABM) – Infant Formula
Responsibilities Support brand and portfolio activation strategies for infant formula.
Assist in annual planning, volume forecasting, and short-range portfolio roadmaps.
Manage SKU lifecycle: new launches, reformulations, packaging updates, discontinuations.
Monitor competitive dynamics, national brand benchmarks, and category trends.
Support execution of infant formula innovation and renovation projects.
Partner with R&D, Medical Affairs, Regulatory, Quality, and Legal to ensure claims and marketing materials are accurate, substantiated, and compliant.
Coordinate packaging development and regulatory/retailer label updates.
Support readiness for regulatory changes (e.g., ingredient updates, labeling revisions).
Execute customer‑specific marketing initiatives with Sales and Retail Marketing.
Support line reviews, customer presentations, and category storytelling.
Ensure marketing execution meets Perrigo and retailer compliance standards.
Coordinate agencies/internal stakeholders to deliver on‑time, accurate marketing assets.
Analyze syndicated data (e.g., Circana) for performance, market share, pricing, distribution.
Track category/consumer/retailer trends; develop insights and recommendations.
Support post‑launch and post‑promotion analysis.
Collaborate with Sales, Supply Chain/Operations, and Finance; interface with Scientific/Medical Affairs, Legal, Regulatory, and Quality for compliance.
Qualifications Bachelor’s in Marketing/Business/related field plus 4+ years in marketing/brand/category management.
Strong analytical skills; experience with syndicated data (Circana/IRI or Nielsen).
Excellent organizational, communication, and project management.
Ability to manage complexity in a regulated environment.
5–10% travel.
Preferred Experience in infant/pediatric nutrition or regulated CPG (OTC/private label).
Familiarity with FDA‑regulated products and claims processes.
Experience supporting innovation/renovation pipelines.
Benefits Competitive compensation; benefits for you and your family; career development.

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