Digital Marketing Manager

Position Summary
We are looking for a Digital Marketing Manager to join our team! You will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. This is an extremely dynamic position and a great opportunity for a digital marketing person to build their career. Digital marketing strategies are important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.

Salary Range
$60,000 - $80,000

Responsibilities

Developing, implementing, testing, and optimizing online advertising strategies and campaigns through Google Ads, Facebook/Instagram Ads and other mediums.

Using Google Analytics and other analytics platforms to analyze data, set strategic key performance indicators (KPIs)

Working closely with graphic designers and web developers to improve existing website UX/UI and manage the development of new web properties within the main site structure.

Define and evaluate the success of digital marketing initiatives to drive conversion, traffic and appointments (Email, Social Media, PPC, SEM, SEO and other digital channels).

Develop clear and concise results analysis reporting templates that demonstrate an understanding of digital marketing performance

Generate website traffic analytics dashboards and effectively present analyses to Director and CEO

Support the design and implementation of marketing automation based on data-driven customer behavior flags/triggers

Ideal Candidate

In depth knowledge of PPC

Developing and implementing digital marketing strategies

In depth knowledge of different digital marketing channels

Good knowledge and experience with online marketing tools and best practices

Srong knowledge of web design procedures

Strong understanding of Google analyticsStrong understanding of Facebook Business Manager

Experience building dashboards and data visualization tools

Some graphics and HTML skills

Ability to handle multiple projects simultaneously.

Qualifications

Previous experience in marketing or other related fields

Experience in a managerial role

Strong project management skills

Strong leadership qualities

Deadline and detail-oriented

Benefits

Health

Dental

Vision

401k

PTO

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