SEO Analyst

The SEO Analyst is a critical role that collaborates with the Account Management team to develop and implement effective SEO strategies and action plans. The primary goal is to help clients achieve their lead generation and e-commerce revenue objectives through a comprehensive approach to search engine optimization. The position requires a strong analytical mindset, problem-solving skills, and the ability to conduct thorough site audits, backlink analyses, and keyword research.

Duties of the SEO Analyst
Responsibilities

Create the monthly/quarterly SEO strategy and action plan based on objectives, priorities, and strategic opportunities.

Work with the Internet Marketing team and the Content Marketing team to execute the monthly action plan

Ensure all monthly SEO action plans meet the agency’s obligations to clients and fall within the appropriate budget

Conduct site audits to identify on-site SEO issues and report the findings to the Account Manager

Conduct backlink analyses to identify link risks and opportunities and report the findings to the Account Manager

Conduct off-site audits to identify citation issues and other off-site issues and report the findings to the Account Manager

Work with the IM team (IM Manager, IM Specialist) to conduct keyword research and provide analysis to the Account Manager

Participate in client calls, as needed, when requested by the Account Manager

Communicate results and activity to account managers monthly

Required Skills/Experience

Strong analytical abilities

Strong problem-solving skills

Ability to conduct and analyze keyword research

Ability to analyze backlinks

Strong interpersonal communication skills

Ability to prioritize on-site and off-site activities for maximum SEO impact

At least 2-3 years of professional SEO experience working with clients or in-house

Education
The SEO Analyst position requires a bachelor’s degree in marketing, business, computer science, or a related field. However, relevant experience and a strong portfolio demonstrating SEO skills and success will gladly be considered in lieu of a degree.

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