Associate Director, Digital Marketing - HCP

General Summary

Develop and execute digital marketing strategies to enhance engagement and communication with healthcare professionals (HCPs) within the US Kidney Business Unit.
Create and implement omnichannel communication journeys, execute non-personal promotion (NPP), and leverage search and AI strategies.
Serve as the Legal and Regulatory HCP Digital lead to ensure compliance with regulatory and compliance standards.
Key Duties And Responsibilities

Develop and execute HCP digital marketing strategies, including content creation and omnichannel communication journeys;
Lead NPP execution (CRM, automated engagement tactics, banner ads, and website content);
Implement and optimize search, AI, and predictive analytics strategies to improve targeting and personalization;
Collaborate cross-functionally (marketing, IT, analytics, insights, compliance);
Define/oversee digital measurement frameworks; build performance dashboards; translate analytics into actionable insights and next-best-action strategies;
Stay current on industry trends and best practices in HCP engagement and regulatory compliance;
Ensure all digital marketing activities comply with regulatory and compliance standards;
Knowledge And Skills

Digital marketing expertise (content creation, omnichannel, NPP)
Experience with CRM systems, real-time engagement (RTE) tools, banner ads, and website content management
Proficiency in search and AI strategies
Strong project management
Strong analytical skills and data-driven insights
Excellent communication and collaboration
Knowledge of pharmaceutical regulatory and compliance standards
Education And Experience

Bachelor’s degree in Marketing, Business, or related field (advanced degree preferred)
7+ years digital marketing experience with a focus on HCP engagement in pharma/healthcare
Proven track record developing/executing digital marketing strategies and campaigns
Benefits

Pay range: $162,800 - $244,200
Eligible for annual bonus and annual equity awards

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