Digital Marketing Coordinator

Job Description
Job description:
About Us
The MedEquip Shop is a Houston-based specialty retailer of home medical equipment and supplies, serving individuals, families, and care facilities throughout the greater Houston area. Our product line includes lift chairs, hospital beds, mobility scooters, wheelchairs, oxygen concentrators, and CPAP equipment. We are growing and expanding our footprint across Houston’s suburbs, and we are building the marketing foundation to support that growth.

Role Overview
We are looking for a hands‑on Digital Marketing Coordinator who will own our online presence and drive consistent, measurable walk‑in and phone traffic to our store. This is primarily a digital‑first role—you will spend the majority of your time executing and optimizing our digital marketing efforts. In addition, you will make periodic in‑person visits to local healthcare facilities and senior living communities to maintain relationships and build awareness of our store.

This role is based at our Houston storefront and requires a minimum of four days per week in office, with approximately one day per week dedicated to local field outreach.

Core Responsibilities
Digital Marketing (80%)
Manage and continuously optimize our Google Business Profile to maximize local search visibility
Plan and execute paid digital advertising campaigns including Google Ads (PPC) and Facebook/Meta Ads targeting local Houston‑area customers
Perform ongoing SEO tasks including keyword research, on‑page updates, metadata optimization, and content improvements to drive organic traffic
Create and publish product‑focused website content, including product description pages, FAQ sections, and Q&A content to support search visibility
Film or direct short product videos and publish them to the website, YouTube, and social media channels
Monitor key marketing metrics including website traffic, ad performance, lead volume, and cost per lead, and provide regular reporting to ownership
Manage our Google Analytics, Google Search Console, and ad platform dashboards
Maintain and update our HubSpot CRM to ensure lead sources are tracked and attributed correctly
Manage our social media presence including Facebook and Instagram with regular, locally relevant content
Create promotional campaigns for specific products or seasonal events as needed

Community & Referral Outreach (20%)
Make scheduled visits (approximately one day per week) to local doctor’s offices, physical therapy practices, senior living communities, and assisted living facilities in the greater Houston area
Build and maintain an organized database of referral contacts and track outreach activity in CRM
Drop off informational materials and maintain awareness of our store among healthcare professionals who refer patients to home medical equipment suppliers
Report back on field insights that can inform digital content, product promotion, or service improvements

What We’re Looking For
Required
2–4 years of hands‑on digital marketing experience, ideally in a local retail, healthcare, or service business context
Proven experience running Google Ads and/or Facebook Ads campaigns with documented results
Working knowledge of SEO best practices and experience making on‑page content updates
Comfortable creating or coordinating short video content for web and social media
Experience updating website content (WordPress or similar CMS)
Familiarity with Google Analytics, Google Search Console, and Google Business Profile
Strong written communication skills—you will be writing web content, ad copy, and product descriptions
Organized and self‑directed: you can manage multiple ongoing tasks without daily supervision
Comfortable with occasional in‑person outreach and representing the business professionally to healthcare professionals and facility staff

Preferred
Experience with HubSpot or similar CRM platforms
Background in healthcare, medical, or senior‑care adjacent industries
Basic video editing skills (CapCut, Adobe Premiere, or similar)
Experience managing multi‑channel campaigns for a local or regional business

What We Offer
Competitive salary of $50,000–$60,000 based on experience
Performance bonus tied to lead volume and store traffic metrics
Opportunity to grow with the business as we expand to multiple Houston‑area locations
Collaborative, small‑team environment where your work is visible and impactful
Paid time off and standard business hours (Monday–Friday)

How to Apply
Please submit your resume and a brief cover letter describing a specific digital marketing result you drove—include what you did, what tools you used, and what the outcome was. Applications without this detail will not be reviewed.

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