Market Research Associate Director

General Summary

Vertex seeks an Associate Director (AD), Marketing Science (GKD) for the North America Forecasting, Analytics & Insights team. Deliver commercial insights to inform strategic and commercialization decisions for Vertex’s genetic kidney disease assets, maintaining a pulse on critical business questions and executing an insights plan using primary market research and/or data analytics.
Key Duties And Responsibilities

Partner with Marketing and provide objective insights
Formulate an insights generation plan using appropriate methodologies
Independently design and execute primary market research
Define data analytics needed to answer ongoing business questions and support/oversee execution
Run the analytics coordination forum for cross-functional alignment
Maintain an “Insights book” summarizing insights for a disease area
Develop situation analysis for the Brand Planning process
Maintain understanding of the LRP forecast model and provide assumptions for the Long-Range Plan
Knowledge And Skills

Expertise in primary market research methodologies; manage design/execution
Strong complex quantitative analysis; run analyses and interpret results with analytics professionals
Biopharma commercialization, go-to-market approaches, and launch planning
Experience with global brands and global-market insights
Exceptional written/verbal communication; synthesize complex information
Proactive stakeholder engagement and issue anticipation
Trusted advisor/thought partner experience

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