Customer Marketing Manager

The Role
We are looking for a highly motivated and experienced Customer Marketing Manager. You will work closely with marketing, sales, and strategy teams to plan and execute customer advocacy programs that showcase customer success across multiple product lines. You will work directly with customer advocates to share their stories through industry events, media campaigns, and digital assets including case studies, videos, press releases, and blogs. You will support key strategic accounts by planning and executing integrated marketing campaigns to drive awareness, excitement, and adoption of Veeva solutions.

Identify, manage, and develop customer reference and advocacy campaigns with enterprise and emerging companies that enable Veeva marketing to lead with customer success and value

Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions within strategic accounts

Orchestrate and lead regular check‑ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications

Produce a portfolio of assets and deliverables appropriate to marketing plan requirements

Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI

Ensure appropriate communication and collaboration with key stakeholders from planning through to results across all customer advocacy programs

Cultivate long‑term relationships with customers and colleagues in marketing, sales, and strategy

Strong marketing experience in enterprise software

Exceptional project management skills with proven success in driving projects to completion

Experience working with customer to develop advocacy marketing materials that showcase real‑world success and value across multiple channels (case studies, press releases, social media, events, etc.)

Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content

Proven ability to define, develop, and execute integrated marketing programs on time and within budget

Excellent English language/communications skills, both written and spoken

Ability to develop long‑term business relationships with customers and sales teams

Strong desire to win as a team combined with the ability to work independently

Bachelor's degree in a relevant field

Flexibility to travel as required

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.

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