Product Marketing Manager

About the Company
Our client is a fast-scaling SaaS company operating in the workforce analytics and productivity space. Their platform turns workplace activity data into actionable insights that improve how individuals and teams perform. The business has strong product-market fit and is in an active growth phase with a clear path to the next stage of scale.

About the Role
This is a senior, hands‑on product marketing hire with full ownership of go‑to‑market execution. Reporting to the VP of Marketing, you'll sit at the center of product, revenue, and customer insight, responsible for shaping how the market understands the platform, equipping the sales team to win, and building the messaging infrastructure that drives adoption across the funnel. The ideal candidate is a builder who moves quickly, operates with autonomy, and is motivated by measurable commercial impact.

Responsibilities

Market Positioning & Messaging:

Own the core narrative for the platform, tailored to buyers across product, operations, HR, and IT functions.

Competitive Intelligence:

Lead ongoing competitive analysis and develop sales playbooks to win market share in workforce management and adjacent categories.

Product‑Led Growth (PLG) Marketing:

Drive messaging strategy across the PLG funnel, including interactive demo experiences, onboarding communications, and top‑of‑funnel content campaigns.

Sales & Analyst Enablement:

Build high‑quality collateral that equips sellers and informs analysts, including product briefs, decision‑maker guides, and forward‑looking roadmap materials. Manage a portfolio of 5-7 analyst relationships.

Pricing & Packaging Communications:

Translate the company's modular pricing and packaging strategy into clear, customer‑facing materials that evolve alongside the product.

Product Launch GTM:

Plan and execute go‑to‑market motions for new features, product updates, and market expansions.

Cross‑Functional Alignment:

Serve as the connective tissue between Marketing, Sales, Product, Engineering, and Customer Success to keep messaging and positioning in sync with business priorities.

Performance & Iteration:

Track and report on the impact of marketing initiatives; use data to continuously improve positioning, content, and programs.

Qualifications

7+ years in B2B or SaaS product marketing; experience in workforce, HR tech, or business intelligence strongly preferred.

Has navigated the transition from early‑adopter sales to mainstream market capture and understands what that shift requires in messaging and positioning.

Proven ability to distill complex technology into crisp, compelling messaging for both technical and non‑technical audiences.

Track record of building enablement assets that have made sales teams meaningfully more effective.

Deep familiarity with HR, workforce analytics, and productivity tooling ecosystems.

Exceptional writer and communicator; high attention to detail without sacrificing speed.

Analytically oriented with a clear bias toward measurement and results.

Comfortable managing multiple stakeholders and working cross‑functionally in a fast‑paced environment.

Hands‑on with modern marketing and product management tools, including CRM, product analytics, project management, and interactive demo platforms.

Fluent with AI productivity tools as a regular part of daily workflow.

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