Digital Ads Specialist

Soni is partnered with a client seeking a

Digital Media Specialis

to manage and optimize paid media campaigns across Paid Search, Paid Social, and digital advertising channels for lead generation and direct response clients. This role is ideal for a data-driven marketer who enjoys campaign strategy, hands‑on execution, testing, and performance optimization.
Responsibilities

Build, launch, manage, and optimize campaigns across Google Ads, Microsoft Ads, Meta Ads, and Programmatic DSPs.
Conduct keyword, audience, bidding, and targeting research to maximize campaign performance.
Monitor budgets, pacing, and campaign health while ensuring accuracy across all campaign settings.
Develop and execute testing strategies to improve performance, analyzing results and implementing optimizations.
Create and manage ad creative, including text, display, and social advertising assets.
Analyze campaign performance, identify actionable insights, and deliver clear reporting with strategic recommendations.
Ensure quality control across campaigns, including targeting, budgets, tracking, and creative execution.
Stay current on digital marketing trends, platform updates, and industry best practices, applying new insights to improve campaign performance.
Contribute to internal knowledge sharing through case studies, best practices, and thought leadership.
Collaborate with cross-functional teams to deliver successful client outcomes and exceed performance goals.
Qualifications

2-4 years of experience managing digital advertising campaigns.
Hands‑on experience with Google Ads, Microsoft Ads, Meta Ads, and Programmatic DSPs.
Bachelor's degree in Marketing, Advertising, Business, or a related field.
Strong analytical skills with the ability to interpret data and translate insights into optimization strategies.
Experience building, managing, and optimizing campaigns across multiple advertising platforms.
Excellent attention to detail and strong organizational skills with the ability to manage multiple priorities.
Strong written and verbal communication skills and the ability to collaborate effectively in a team environment.
Self‑motivated, curious, and proactive with a passion for testing, learning, and continuous improvement.
Preferred Qualifications

Advanced proficiency in Microsoft Excel and PowerPoint.
Experience with A/B testing methodologies and performance optimization.
Background in mathematics, economics, analytics, or a related quantitative field.
Foreign language proficiency is a plus.
Compensation

65,000 - 75,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, and other job‑related qualifications.

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