Product Marketing Manager

Overview
Would you like to help enrich the lives of learners around the world? At RM, we’ve been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 20 million students and improving educational outcomes worldwide. What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, governments, and professional organisations globally to make learning more accessible, more engaging, and more impactful. RM operates through three divisions: Assessment (digital assessment and marking solutions), Technology (managed services, hardware, and software for schools), and TTS (educational resources).

Responsibilities

Product Go-to-Market (GTM) planning and delivery:

Develop and execute comprehensive GTM plans for new features and product enhancements, coordinating email campaigns, in-app announcements, website content, and PR.

Positioning & Messaging:

Define the product’s unique value proposition and translate technical features into compelling, benefit‑led messaging for specific B2B buyer personas and segments.

Sales Enablement:

Create effective sales collateral (pitch decks, case studies, one‑pagers, ROI calculators) and train sales teams on product features, benefits, and how to articulate the value proposition to close deals.

Content Creation:

Produce various types of content, including blog posts, white papers, webinars, and explainer videos, that support demand generation and nurture campaigns.

Market & Competitive Intelligence:

Conduct market research, gather customer feedback, and perform competitive analysis to inform product development and differentiate the product in the marketplace.

Performance Analysis:

Monitor and report on marketing campaign performance, product adoption, and key metrics to identify opportunities for improvement and optimise strategies.

Cross‑functional Collaboration:

Work closely with product management, sales, customer success, and marketing team to ensure alignment and a cohesive customer journey.

Experience

Proven experience in a B2B product marketing or general marketing role, ideally within a B2B SaaS or subscription‑based company.

Exceptional writing and presentation skills, with the ability to make complex technical topics accessible and compelling.

A data‑driven approach to measuring performance, tracking KPIs, and using insights to inform decisions.

Benefits
At RM we have My Work Blend @RM which provides office‑based colleagues with multi‑location and hybrid working options. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.

In addition to a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, there are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle‑to‑work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

We are committed to building a diverse workforce and creating an inclusive and welcoming environment for all. If you require additional support with your application or during the interview process, please contact recruitment@rm.com.

Unfortunately, we are unable to offer visa sponsorship for this role.

Equal Employment Opportunity
At RM our core principles underpin everything we do which include providing a working environment that promotes equal opportunities, diversity and inclusion. We also believe we have a responsibility to keep children and young people safe. We expect all RM employees to share this commitment.

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