Location
PURPLE New York ‑ (Role can be based in Los Angeles or New York)
Position Overview
Vice President – Lifestyle. Responsible for leading a portfolio of luxury lifestyle clients, driving strategic direction, cultivating media and influencer relationships, mentoring high‑performing teams, and accelerating business growth.
Key Responsibilities
- Serve as senior strategic lead for key lifestyle accounts, ensuring campaigns are forward‑thinking, integrated, and aligned with client goals.
- Develop and implement long‑term communications strategies that drive awareness, cultural relevance, and commercial value.
- Provide trusted counsel to clients, serving as their strategic partner across brand communications, campaign development, and reputation management.
- Oversee campaign planning, creative direction, press strategy, event programming, partnership activations, and brand storytelling.
- Collaborate with senior leaders to identify opportunities for innovation and growth within the Lifestyle team.
- Manage the Lifestyle team, fostering an environment of creativity, accountability, and excellence.
- Assign and oversee roles and responsibilities across accounts; ensure teams are structured for both efficiency and development.
- Lead by example, supporting staff development through consistent feedback, mentorship, and performance management.
- Maintain strong, senior‑level media relationships across lifestyle, culture, and consumer publications.
- Lead influencer strategy and partnerships, ensuring campaigns are socially led where relevant and engage the right cultural voices.
- Actively engage with the wider cultural and lifestyle landscape to stay ahead of trends, opportunities, and shifts in consumer behaviour.
- Ensure efficient management of budgets, contracts, reporting, and billing across accounts.
- Report to the Senior Vice President and Executive Leadership Team on business forecasting, staffing, and financial planning.
- Lead on new business pitches and organic growth opportunities within your portfolio.
- Partner with colleagues across divisions and international offices to create integrated, multi‑market strategies.
- Champion Purple’s culture and values internally and externally – fostering an inclusive, curious, and driven environment.
Skills and Experience
- Minimum 8–10 years experience in public relations, focused on luxury lifestyle clients.
- Strong agency background with proven ability to lead accounts and deliver strategic excellence.
- Extensive media and influencer contacts across the US, UK, and international lifestyle sectors.
- Proven track record of developing and executing high‑profile PR campaigns, events, and partnerships.
- Confident team leader with experience managing and mentoring junior to senior‑level talent.
- Excellent written, verbal, and presentation skills.
- Adept at navigating high‑pressure environments and complex client needs with accuracy and vision.
- Entrepreneurial spirit with commercial acumen – able to identify and pursue growth opportunities.
- Passionate about culture and the ever‑evolving luxury lifestyle space.