About Educato
Educato is building a fast‑growing consumer education product for students and families. We’re now investing heavily in short‑form content and UGC as one of our core growth channels.
About the Role
We’re hiring a Creative Director, Short‑Form & UGC to lead Educato’s short‑form creative strategy.
What you’ll do
- Own Educato’s short‑form creative strategy across TikTok, Instagram Reels, YouTube Shorts, and paid social.
- Develop repeatable content formats, angles, hooks, and storylines for Educato.
- Write and improve scripts, creator briefs, hooks, captions, and on‑screen text.
- Coach UGC creators and micro‑influencers on how to make stronger videos.
- Give creators clear feedback on delivery, pacing, authenticity, framing, lighting, hooks, and CTAs.
- Turn rough creator ideas into content that feels native, engaging, and believable.
- Review creator submissions and identify what needs to change before posting or running as ads.
- Create and maintain a library of winning hooks, formats, trends, and creative learnings.
- Analyze short‑form performance and turn data into new creative tests.
- Work with editors or edit directly when needed to shape videos into high‑performing assets.
- Help us build a repeatable UGC system where creators get better over time.
- Stay extremely close to what is working on TikTok, Reels, and Shorts right now.
What we’re looking for
- You have personally built or led a social account with 100k+ followers on TikTok, Instagram, YouTube Shorts, or a similar short‑form platform.
- You have created or directed viral short‑form videos, ideally with multiple videos reaching 500k+ or 1M+ views.
- You understand why videos go viral — hooks, retention, pacing, relatability, emotional payoff, shareability, and timing.
- You have strong creative taste and can explain why a video works or fails.
- You know how to make content feel native, not corporate.
- You are comfortable coaching creators, giving direct feedback, and helping them improve.
- You can write strong hooks and scripts quickly.
- You understand UGC, creator‑led ads, and short‑form storytelling.
- You can move fast, test lots of ideas, and avoid over‑polishing.
- You care about performance, not just aesthetics.
Bonus points
- Experience with consumer apps, education, students, parents, or Gen Z audiences.
- Experience turning organic‑style content into paid social ads.
- Experience managing creators, influencers, or UGC programs.
- Experience building a personal brand or creator‑led business.
- Experience with CapCut, Premiere, Final Cut, Descript, or similar editing tools.
- Experience coaching non‑professional creators to make better content.
You might be a great fit if
- You’ve personally made videos that got real distribution.
- You can explain why the first 1–3 seconds of a video work or don’t work.
- You know how to make educational content feel entertaining.
- You can help a creator sound more natural on camera.
- You can turn a boring product explanation into a scroll‑stopping story.
- You have strong opinions on hooks, pacing, subtitles, framing, and CTAs.
- You are excited to build a creative engine, not just make one‑off videos.
Success in the first 60 days looks like
- We have a clear short‑form creative strategy for Educato.
- We are testing multiple content angles, hooks, and formats every week.
- Our creators are getting better because of your coaching and feedback.
- We have a library of repeatable creative formats that fit Educato.
- We are producing UGC that feels more native, sharper, and more likely to perform.
- We have clear learnings on which hooks, creator types, and formats drive results.