Overview
The VP – Media Strategy is a leadership role within the Syneos Health Integrated Media Team responsible for development and implementation of omnichannel integrated pharmaceutical media campaigns. The position plans and communicates advanced omnichannel media strategy to clients of Syneos Health and requires success in managing complex multimedia campaigns within the pharma/healthcare space with a detailed understanding of negotiation and implementation to maximize impact.
This position will have a prominent client facing role and require excellent presentation and explanatory skills. The candidate will assist in development and ensure accuracy of execution while delivering class-leading programs that align with client goals and objectives. The role builds trust and expertise with clients and relays complex media topics in an accessible way for audiences with varying marketing and media experience. A passion for optimization is essential, as the role involves leading clients and recommending improvements and solutions for existing campaigns while helping to craft strategy for new initiatives. The candidate will act as the caretaker for client media investments and will push to ensure maximum flexibility in how media dollars are deployed and optimized. Flawless execution is expected. The VP – Media Strategy will be responsible for growing the team and fostering a proactive culture of training, onboarding, and internal advancement.
Responsibilities
- Lead, plan, and communicate omnichannel integrated media campaigns for pharmaceutical clients.
- Manage and optimize omnichannel campaigns across major channels (offline and digital), with emphasis on strategic innovation and superior performance. Heavy TV experience is required (CTV and Linear).
- Act as the primary client liaison, presenting strategies and outcomes to clients and internal stakeholders.
- Ensure accurate execution and deliver programs that align with client goals.
- Drive optimization and make recommendations to improve existing campaigns and craft strategies for new initiatives.
- Mentor and grow the team, promoting a positive proactive culture of training, onboarding, and advancement.
- Travel as needed to support the business.
- Possess experience in pharma or healthcare, valued for this role.
Qualifications
- Experience: Minimum 12 years in leading, executing, and planning strategic integrated media campaigns.
- Leadership: Ability to manage a growing global team and contribute to structure and vision.
- Strategy/Planning & Presentation Development: Ability to design and lead complex strategic media campaigns and communicate them to clients and internal partners.
- New Business: Experience in pitches for new business and operationalizing complex asks during RFP processes.
- Client Management: Strong experience interacting directly with clients, building relationships, and delivering successful campaigns and reports.
- Execution/Campaign & Project Management: Experience managing omnichannel campaigns across all major channels with a focus on optimization and experimentation; strong emphasis on TV (CTV/Linear).
Compensation and Benefits
The annual base salary ranges from $150,000 to $180,000. Salary may vary based on qualifications, skills, and proficiency. Some positions may include eligibility to earn commissions/bonus based on company and/or individual performance. We offer competitive benefits including medical, dental, vision, 401k with company match, flexible PTO and sick time; eligibility for paid sick time varies by location.
About Syneos Health
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. We encourage applications even if past experience doesn’t align perfectly and welcome transferable skills. We also invite you to join our Talent Network to stay connected to career opportunities.
Why Syneos Health Communications? We are a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health and the capacity to deliver smarter and faster answers. We help customers make important business decisions with a deep understanding of healthcare complexities. Syneos Health Communications aims to make the complex simple.
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled). We have a voluntary COVID-19 vaccination policy; vaccination requirements may apply to some employees depending on location and clients. Proof of vaccination may be required to comply with policy and local requirements.
We strive to create an environment where Our People can thrive, develop and advance, and we offer a benefits package to support health and work-life balance. This includes medical, dental, vision, 401k matching, and paid time off. Paid sick time eligibility varies by state and municipality as applicable.
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