Kaiyiee Global Talent in Irvine, California is seeking a founding Head of Brand & DTC Growth to launch a new jewelry-inspired smart wearable wellness brand for women in the U.S. market. The role involves full ownership of the North America brand strategy and requires hands-on experience building DTC brands in wellness and lifestyle categories.
The ideal candidate will lead creative direction, brand storytelling, and develop a micro-creator ecosystem while managing the local team. This role is not remote; full-time onsite work is required in California.
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