Job Description
Job Title: Director, Digital Marketing & Web Strategy
Company: Quaise Energy
Unlocking Earth's deep heat for clean, reliable baseload energy. Technology innovator and project developer harnessing superhot geothermal energy.
Location & Work Arrangement
- On-site: Houston, TX; Boston, MA; or Oregon
- Remote: Candidates outside these areas may be considered for fully remote work
Essential Functions
Digital Strategy & Marketing Operations
- Develop and execute digital marketing and web strategy for brand visibility, stakeholder engagement, commercialization, recruiting, and growth.
- Lead website and digital ecosystem strategy, architecture, governance, and optimization.
- Build scalable digital marketing operations, analytics, reporting, and campaign infrastructure.
- Manage SEO, SEM, digital advertising, content distribution, and audience engagement strategies.
- Oversee digital performance measurement (analytics, conversion optimization, engagement tracking).
- Evaluate and implement digital platforms, automation tools, AI workflows, and CRM integrations.
Website, Content & User Experience
- Partner with Communications, Creative, Recruiting, Investor Relations, and technical teams.
- Lead digital content strategies for stakeholder engagement, SEO, technical storytelling, and conversion.
- Ensure branding, accessibility, governance, and UX consistency.
- Translate technical concepts into engaging digital experiences.
- Support digital campaigns for milestones, fundraising, recruiting, conferences, and announcements.
Cross-Functional Collaboration & Innovation
- Align digital strategy with communications, commercialization, recruiting, and business development.
- Monitor industry trends, SEO, competitor activity, and emerging technologies.
- Manage external agencies, developers, and digital vendors.
- Support crisis communications and executive communications via digital platforms.
- Develop scalable workflows and governance processes.
Competencies
- Deep expertise in digital marketing strategy, website management, SEO/SEM, analytics, digital advertising, content optimization.
- Experience in technical, industrial, infrastructure, energy, or climate-tech industries.
- Building scalable digital ecosystems, analytics frameworks, and conversion-focused UX.
- Strong analytical skills; translating insights into actionable strategies.
- CRM integrations, marketing automation, analytics tools, CMS, AI-enabled marketing technologies.
- Exceptional project management and collaboration across technical, creative, and executive teams.
- Translating complex scientific concepts into effective digital experiences.
- Managing external digital partners.
- Digital accessibility, governance, content architecture, UX best practices.
Supervisory Responsibilities
- Manage external agencies, developers, consultants, advertising partners, and vendors.
- May recruit and oversee future digital marketing personnel.
- Coordinate cross-functional digital initiatives.
Education & Experience
- Bachelor's degree in Marketing, Digital Media, Communications, Business, Information Systems, or related field.
- 8+ years progressive experience in digital marketing, web strategy, marketing operations, or growth marketing.
- Preference: Experience in energy, infrastructure, advanced technology, engineering, climate tech.
- Demonstrated experience in website strategy, digital engagement, SEO, analytics, and campaign execution.
- Preference: Supporting high-growth organizations or multi-stakeholder communications.
Physical Requirements
- Prolonged sitting and computer work.
- Standing, walking, stooping, kneeling, crouching, crawling; use of hands for handling objects.
- Lift/push/pull/transfer up to 20 pounds.
- Occasional travel for conferences, meetings, events.
- Vision to review written and electronic materials.
Other Details
Equal opportunity employer; no discrimination based on race, color, religion, sex, national origin, genetic information, disability, military status, age.
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