For our client, we are seeking a Executive Director Consumer Marketing to join the team of a leader in the Pharmaceuticals & Biotech space. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Pharmaceuticals & Biotech environment.
Location: South San Francisco, CA - US based candidates only, no visa sponsorship available.
Compensation: $271,000 – $339,300 annually.
Responsibilities
- Owns and leads the enterprise consumer marketing and patient engagement strategy, ensuring alignment with corporate objectives
- Develops and leads senior marketing leaders to enhance organizational performance
- Represents patient and caregiver perspectives in senior leadership discussions to shape strategy
- Implements consumer marketing strategies throughout the product lifecycle, preparing for future indications
- Drives cohesive strategic planning across Consumer Marketing and Patient Education for unified messaging and engagement
- Creates an integrated patient journey strategy that connects awareness, education, and adherence across various channels
- Ensures alignment between consumer and HCP marketing strategies and synergistic integration in marketing executions
Qualifications
- Bachelor’s degree in Marketing, Business, Healthcare, or related field required; MBA or advanced degree strongly preferred
- Minimum of 15 years of progressive experience in pharmaceutical or biotech marketing, focusing on consumer marketing, digital strategy, and patient engagement
- Demonstrated leadership experience in managing senior leaders and driving cross-functional initiatives
- Deep expertise in consumer, digital, and omnichannel marketing strategy with a track record of end-to-end patient journey execution
- Strong financial acumen for budget management and compliance
Benefits
- Competitive base salary with discretionary bonuses and equity awards
- Medical, dental, and vision insurance coverage
- 401(k) Plan with a fully vested company match
- Employee Stock Purchase Plan with a purchase price lock-in
- Paid parental leave and tuition assistance, supporting work-life balance and professional development
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.
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