Ad Operations Coordinator

Ad Operations Coordinator

We're seeking an experienced Ad Operations Coordinator to join our advertising traffic team. You'll have specific, primary areas of responsibility within our multi-station broadcast operations while being fully knowledgeable about all traffic processes across the department. You'll work collaboratively with our Ad Operations Manager and team members, supporting WRAL/CBC's broadcast advertising operations across all stations, as well as digital campaign fulfillment. Success in this role requires both depth in your primary responsibilities and breadth of understanding across the entire traffic operation.
The coordinator will be expected to demonstrate competency and ownership across all of the following areas:
Advertising copy and materials management: intake, verification, compliance review, and coordination with creative services and master control operations
Traffic system operations: data entry, spot programming, metadata management, ISCI code generation in WideOrbit across all CBC stations
Inventory management: tracking available inventory, managing conflicts and preemptions, and supporting rate card adherence
Programming and scheduling: implementing the program schedule of live newscasts, syndicated programs, and NBC/FOX network content with guidance from programming, news, and network departments, ensuring precision with broadcast automation systems to support accurate ad placement and execution
Reconciliation and log monitoring: verifying aired inventory against broadcast logs, identifying discrepancies, and coordinating make-goods
Cross-team communication: managing escalations and issue resolution with sales, creative services, and broadcast operations
Documentation and record-keeping: maintaining organized, accurate traffic records and broadcast history
Digital Ad Operations: backing up our digital ad operations team by learning digital ad operations fundamentals
This coordinator will be expected to have working knowledge of all processes and be able to support team members, cover absences, and contribute to operational continuity across the full scope of traffic operations.
Required Qualifications
Experience
Minimum 5 years of hands-on broadcast television traffic experience
Demonstrated expertise in WideOrbit or comparable traffic management systems
Proven ability to manage multi-station traffic operations with accuracy and attention to deadline-driven workflows
Skills & Attributes
Exceptional attention to detail; demonstrated ability to maintain accuracy in complex, high-volume, multi-station environments
Strong organizational and time-management skills with proven ability to prioritize and meet hard deadlines under pressure
Clear communication and collaborative skills; ability to work effectively across teams and escalate issues appropriately
Proficiency with Microsoft Excel and email management systems
Knowledge of broadcast standards, ISCI coding, and make-good procedures
Ability to learn and adapt to new tools and processes as the organization evolves
Team-oriented mindset with willingness to support colleagues and take on broader responsibilities as needed
Experience with Google Ad Manager and other digital trafficking platforms is encouraged
Position Details
Full-time position, on-site.
Reports directly to the Ad Operations Manager
Part of the advertising traffic operations team serving all CBC television stations
Benefits:
Competitive salary based on experience.
Benefits package including:
Comprehensive health insurance plan options
Vision and Dental Insurance
Company sponsored life insurance
Numerous voluntary benefit options

legal plans, pet insurance, discounted home and auto and more!
401K with generous company match
Generous paid time off
9 paid company holidays
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
Pre-Employment Information:
A pre-employment drug screening is required.
Capitol Broadcasting Company participates in E-Verify.
EEO Statement:
Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.