Growth Marketing Manager

Growth Marketing Manager

The Growth Marketing Manager owns demand generation for Catalina Island Company and is responsible for increasing awareness, consideration, visitation, and event attendance among prospective guests.
This role owns the top of the marketing funnel, driving awareness, consideration, and visitation through digital advertising, social media, influencer partnerships, content promotion, and demand generation campaigns.
Working closely with the Director of Marketing, Graphic Designer, Sales team, Revenue Management, and Creative & Guest Experience, the Acquisition Manager develops and executes campaigns designed to increase visitation, event attendance, and revenue across Catalina Island Company businesses.
The role is expected to use data, testing, and campaign optimization to improve marketing effectiveness and support occupancy, visitation, and revenue goals. Success is measured by growth in new visitors, campaign performance, engagement, and demand generation.
Job duties include, but are not limited to:
Develop and execute campaigns designed to attract new visitors to Catalina Island.
Drive awareness and consideration for Catalina Island Company hotels, restaurants, activities, events, and experiences.
Support occupancy, visitation, and revenue goals through targeted acquisition campaigns.
Identify new audience segments and acquisition opportunities.
Understand how key events generate measurable increase in new visits.
Align marketing campaigns with occupancy, visitation and revenue goals.
Develop campaign briefs and landing page requirements.
Partner with the CMS Administrator to publish campaign content.
Ensure campaign messaging is consistent across channels, coordinating paid, social, influencer, email and website promotion.
Support website content updates related to acquisition campaigns.
Develop and execute marketing plans for company events to drive ticket sales and attendance
Social Media & Community Engagement
Grow awareness among target travel audiences.
Increase consideration for Catalina Island experiences.
Develop content distribution strategies across owned and paid channels.
Build and engage communities that support visitation goals.
Own the company social media calendar across all platforms.
Manage Hootsuite publishing, monitoring, reporting, and optimization.
Collaborate with the Graphic Designer and Director of Marketing to distribute compelling visual content.
Promote major events, seasonal campaigns, and destination experiences.
Grow audience engagement and social reach.
Identify opportunities to increase awareness through partnerships and social initiatives.
Monitor industry trends and emerging platforms.
Paid Media & Retargeting
Execute digital advertising campaigns across Meta and other approved platforms.
Manage retargeting initiatives in partnership with agency partners and the Director of Marketing.
Monitor campaign performance and recommend optimizations.
Support testing of audiences, messaging, and creative approaches.
Influencer & Content Promotion
Identify, evaluate, and coordinate influencer partnerships.
Support media and content amplification opportunities ensuring measurable outcomes and lift in ICO followers.
Analytics & Reporting
Monitor campaign, website, and social media performance using Hootsuite, Meta, Google Analytics 4, Eventbrite and other marketing tools.
Analyze visitor acquisition, engagement, and event demand trends.
Identify opportunities to improve campaign effectiveness and return on marketing investment.
Recommend campaign, audience, and budget adjustments based on performance data.
Contribute to monthly marketing scorecards and performance reporting.
Provide insights and recommendations to improve awareness, visitation, and event attendance.
Success Measures
New website visitors
Campaign reach
Engagement and audience growth
Event demand and ticket sales
Lower cost per acquisition
Social media performance
Influencer program performance
Website traffic from acquisition campaigns
Growth in first-time visitors based on CRM data
What Success Looks Like
This role is successful when Catalina Island Company consistently attracts new visitors, expands awareness among target audiences, increases engagement across digital channels, and generates measurable demand for hotels, activities, events, and destination experiences.
Qualifications
Ability to manage multiple campaign assets and deadlines in a fast-paced environment
Strong collaboration and communication skills
Must possess a valid California Driver's License with a clean driving record
Experience in digital marketing, social media, advertising, or demand generation required.
Strong understanding of Meta advertising platforms and social media best practices.
Experience using Hootsuite or comparable social media management platforms.
Ability to interpret marketing performance data (including all success measures above) and make recommendations.
Ability to manage multiple campaigns simultaneously.
Collaborative mindset with strong attention to detail.
Strong project management, spreadsheet and organizational skills.
Excellent written and verbal communication skills.
Experience in hospitality, tourism, attractions, travel, or destination marketing preferred but not required.
Details
Position Type: Full Time
Location: This role will be based in company offices in Costa Mesa, CA and require travel to/from Catalina Island. Ability to travel to the island for overnight trips with the expectation of 8 days per month. Must be able to work on a boat in varied weather and sea conditions
Pay Transparency: The pay scale for this position ranges between $75,000-$90,000 annually, determined based on skill set and experience. The pay is exempt and eligible for an annual bonus.
Work Environment/Physical Requirements
Most work tasks are performed indoors. Temperature is moderate and controlled by air conditioning systems. Must be able to sit at a desk for up to 6-8 hours per day. Must be able to lift up to 20 lbs. occasionally. Requires dexterity, grasping, writing, standing, sitting, walking, repetitive motions, bending, listening and hearing ability and visual acuity. Talking and hearing occur continuously in the process of communicating with guests, management and team.
Schedule
This position requires a flexible schedule, with rotating weekday and weekend shifts, including day, night, and holiday hours.
Life on Catalina Island
A fast paced, exciting work environment with upward mobility and growth opportunities.
Meet and engage with people from all over the country and world!
Company Perks
Employee discounts and perks

restaurant, hotels and activities.
Beautiful island views and a summer of adventure!
Being You at Catalina Island Company: We are inclusive of, celebrate our differences, and welcome a broad range of perspectives and ideas without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.
We welcome applications from people with disabilities and provide reasonable accommodations as needed for our candidates. Please discuss this with our Talent Acquisition team during our selection process.