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Field Marketing Manager, Asset Owners

Clearwater Analytics, LLC · New York, NY, USA ·

Pay:
$102,000-$144,000/yr
Job type:
Full Time

The Field Marketing Manager will lead regional marketing efforts for asset owner clients, building brand presence, generating qualified demand, and accelerating pipeline growth through targeted campaigns, high-impact events, and compelling content tailored to the asset management space.
Responsibilities Run the campaign program to meet specific regional goals and market opportunities
Liaise with local sales, product and external experts to execute marketing priorities and programs
Shape local campaign themes, programs, compelling regional messages, assets and call-to-action, working with colleagues from US Marketing teams, Sales, other departments and external experts
Execute an appropriate mix of integrated campaign tactics, including events, round tables, email, webinars, social media, SEO and SEM to deliver regional campaign goals
Track results, manage lead qualification and handover process to Inside Sales
Influence deals currently in the pipeline through ongoing marketing activity
Accelerate pipeline velocity to speed deal closure
Deliver reports and dashboards using Marketo and Salesforce
Ensure timely and accurate reports
Monitor the quality and completeness of customer data in Clearwater Analytics databases and work to improve local data quality
Qualifications Bachelor’s degree in Marketing, Business or Communications required
3+ years track record of B2B field marketing and demand generation, including lead generation and nurturing, marketing campaign execution and measurement
Experience in market research analytics, strategic planning, campaign development, budget management, events, email and nurturing, digital, social media, SEO and SEM
Hands‑on experience and proficiency with marketing automation platforms such as Marketo and CRM systems required; SFDC is a plus
Salary Range $102,000.00 – $144,000.00
Benefits Health, vision and dental insurance
401(k)
PTO
Parental leave
Medical leave, STD and LTD insurance benefits
Equal Opportunity Employer Clearwater Analytics is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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