Lead Product Marketing

Lead Product Marketing Manager

We're looking for a strategic, customer-first product marketer who thrives in a fast-paced environment and wants to shape the future of wireless connectivity. As a Lead Product Marketing Manager, you will lead the full 360 marketing execution for enhanced wireless solutions and connectivity features. You'll lead go-to-market strategy and execution from concept to launch, partnering across the organization to bring compelling customer stories to life. This role requires a strong mix of analytical thinking, creative storytelling, and cross-functional leadershipwith plenty of room to drive impact and grow as a marketing leader.
Key Responsibilities:
Lead full 360 marketing execution for wireless product features, with a focus on enhanced connectivity solutions
Develop marketing briefs and marketing messaging that align business priorities with compelling customer value propositions
Partner closely with tactic owners across the business to ensure seamless execution across all channels
Build Go-to-Market plans that deliver resultsensuring messaging, timing, and execution are aligned for maximum impact
Leverage data-driven insights and customer research to inform positioning and optimize campaigns
Champion the customerensuring every initiative puts the customer experience and value first
Act as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stage
Monitor performance, analyze results, and continuously iterate for improvement
Elevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive space
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours: 40
Time Type: Regular
Location: Atlanta, Georgia, Dallas, Texas, El Segundo, California
Salary Range: $128,400.00 - $215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.