Product Marketing Manager - TAVI

Product Marketing Manager – TAVI

Location: Plymouth, MN
Compensation: $99,300.00 – $198,700.00
Responsibilities

Provide on‑going field support and grow market awareness for TAVI and related disease states, including launching new products.
Work closely with the sales team and be responsible for aspects of US strategy implementation, including digital strategy and channel execution.
Measure success against sales and margin expectations, sales force competency/knowledge level, and development of marketing programs that enhance field and customer experience.
Maintain in‑depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment.
Manage field device demo needs, track sales and patient resource utilization, and work with the communications manager to manage promotional collateral.
Take a leadership role on project teams to drive accountability and team achievement of goals and milestones.
Manage creative agencies to plan, develop, and execute new US materials.
Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
Drive delivery of sales, margin, and key performance metrics for TAVR products.
Be responsive and able to directly address questions and requests of senior management.
Qualifications

Required Qualifications

Prior marketing experience within medical device or healthcare industry.
Bachelor’s degree with 4+ years related marketing or product management experience, preferably in TAVI/TAVR.
MBA with 1+ year of related experience also considered.
Relevant downstream marketing experience.
Ability to travel 30% of the time.
Ability to understand technical and scientific information.
Ability to handle a fast‑paced working environment.
Substantial financial skills, market analysis and advanced communication skills.
Strong analytical skills as well as written and oral communication skills.
Preferred Qualifications

Willingness to understand and comply with regulatory requirements.
Ability to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
Ability to complete multiple projects simultaneously with tight deadlines.
Equal Opportunity Statement

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law – English: http://webstorage.abbott.com/common/External/EEO_English.pdf, Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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