Product Marketing Manager

Rockstar is recruiting for a fintech platform that is building the next generation of accounting and reconciliation software for mid-market and enterprise companies. They are a well-funded seed-stage startup on a mission to modernize financial operations. Our client is looking for a Product Marketing Manager to build their pipeline content engine from scratch.

The Role
The company is hiring a

Product Marketing Manager

to build the company's pipeline content engine from zero. This is a

hands-on, builder-operator role

focused on mid-funnel and bottom-funnel content: the kind that moves buyers from awareness to conviction. The candidate will

own the strategy, do the writing, build the production system, and measure what converts . The company is looking for someone who combines positioning instincts, editorial judgment, demand gen sensibility, and

AI-native execution .

The company's audience is

controllers and senior accounting leaders

at mid-market and enterprise companies. They are pressed for time, allergic to hype, and responsible for some of the highest-stakes workflows in the business. Every asset produced should reflect that.

What you'll do

Build and own the company's pipeline content library:

ebooks, guides, whitepapers, reports, ROI calculators, solution briefs, and landing pages

Write content that earns the respect of senior accounting leaders:

clear, authoritative, and genuinely human in a world of AI-generated noise

Own the company's positioning and messaging

and translate it into mid-funnel and bottom-funnel assets that move buyers toward a decision

Design and spec interactive tools

including ROI calculators and maturity assessments that generate qualified pipeline

Build a repeatable content production system

with strong briefs, editorial workflows, repurposing pipelines, and distribution processes

Monitor and improve the company's visibility

across AI answer engines including ChatGPT, Claude, and Google AI Overviews

Own the company newsletter as a pipeline nurture channel , including strategy, writing, cadence, and growth

Partner closely with demand generation and sales

to ensure content supports campaigns and shortens sales cycles

Test new formats and channels

with a bias toward fast experimentation and clear pipeline attribution

About you

Strong positioning instincts:

can take a complex technical product and turn it into a narrative a senior buyer immediately understands

Proven ability to produce demand gen content that converts:

ebooks, guides, reports, and calculators, not just editorial content for its own sake

Exceptional writer

with strong editorial judgment, clarity of thought, and genuine voice: writes like a person, not a language model

Comfortable translating complex topics and workflows

for a senior enterprise audience into simple and differentiated narratives

AI-native in workflow

(Claude, ChatGPT, etc.)

Able to build systems and use AI as a force multiplier

without losing voice

High velocity and strong judgment

— ships, learns, and iterates quickly

Organized and self-directed

in an early-stage environment

Must-haves

Experience at an early- to growth-stage startup

(not just executing against an established playbook)

Experience building content strategy, roadmaps, and editorial systems

Strong understanding of content distribution, repurposing, and social

High quality bar and strong taste level

Experience using modern tools and AI

for research and content

Strong plus

Background in accounting, finance, fintech , or close-adjacent software

Experience writing about accounting, reconciliation , or financial operations

Familiarity with Claude Code

or similar AI tooling

Why This Role Matters
Content is one of the clearest ways the company

earns trust in a skeptical category . Most accounting content today is generic, SEO-driven, or written for beginners. The company is building the opposite:

clear, high‑signal content

that senior accounting leaders actually respect. This role will define how the company shows up in the market and build a content engine that compounds.

Why Join Us

Impact from day 1:

Own and scale the entire content engine.

Autonomy:

High-agency environment. Ship fast, iterate faster, and own results end-to-end.

Join an AI-native company

where AI is core to how they build and operate.

Competitive salary, equity, and benefits.

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