Product Marketing Manager

We’re looking for a Product Marketing Manager, Estimation Solutions at Gordian who’s equal parts strategist, storyteller, and builder. If you’re energized by the idea of shaping how innovative construction tech solutions go to market and you thrive in a fast-paced, collaborative environment, this might be your next opportunity.
In this role, you will collaborate with marketing, product management, and enablement teams to bring new solutions to market and connect with customers in meaningful ways. Product marketing experience in construction tech is preferred.
What you’ll do: Strategic Product Positioning & Market Insight Partner with product management to shape needs, positioning and messaging that resonates with real-world users

Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities

Define buyer personas, buyer needs, and map the journey from awareness to adoption

Translate technical features into clear, compelling value for our buyers and customers

Go-to-Market Leadership & Launch Execution Own the go-to-market marketing strategy and process for new products and major updates

Support the cross-functional launch planning with sales enablement, product management, and marketing

Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue

Track performance and iterate and optimize

Customer-Centric Innovation & Industry Engagement Build feedback loops with customers to inform product and messaging decisions

Collaborate with sales and customer success to surface insights from the field

Contribute to thought leadership and industry conversations – especially in construction tech through blogs, short-form video, webinars, live presentations, customer conversations.

Ensure our messaging reflects the real-world challenges and wins of our users

What Success Looks Like: Drive measurable revenue growth through product adoption and usage

Shape how we talk about our products, internally and externally

Bring the voice of the customer into everything we do

Make our team (and our users) smarter with every project you touch

Qualifications: Bachelor’s Degree

4+ years in product marketing, product management, or marketing in B2B SaaS

Experience in construction technology, such as estimation, data, project management construction software preferred

Experience leading product launches and working closely with Product teams

Strong writing and storytelling skills, you know how to make complex ideas simple

Pragmatic Marketing certification a plus.

Curious, collaborative, and always looking for ways to improve

Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus

Up to 15% travel

Pay Range The salary range for this position (in local currency) is 99,600.00 - 166,300.00
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

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