Product Marketing Manager - Outdoor

Overview
We are seeking a full-time Product Marketing Manager at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for working at the intersection of product development, marketing, and sales with a broad responsibility to develop and implement a marketing strategy roadmap for specific products which includes categories like outdoor, adventure, golf, and dive.

Essential Functions

Demonstrates proficient knowledge of Garmin products, marketing process, and markets served

Effectively manages products/projects with little oversight

Owns marketing plans/strategy for all product development projects within a designated segment

Develops new marketing plans/strategies based on research of competitors and internal reflection

Coordinates strategic and tactical plans across all marketing areas including advertising, social media, sponsorship, and public relations

Applies marketing strategy to new/existing products

Defines product positioning for approved products and messaging which communicates the value, benefits, and unique selling points of products

Attends industry tradeshows to master knowledge of market(s) served

Leads cross-functional teams within marketing communications/marketing for new products and projects

Ensures all marketing materials are consistent/accurate

Able to present information to immediate teams and cross-functional teams

Partners with other team members utilizing feedback while working towards a collaborative outcome, has proficient problem-solving skills, engages appropriate team members to solve problems, and builds relationships across multiple organizations

Applies Garmin’s Mission, Vision and Values and wants to see Garmin succeed

Basic Qualifications

Bachelor’s Degree in Marketing, Communications, Advertising, Engineering or other related field AND a minimum of 2 years work experience in product or project management or marketing OR an equivalent combination of education and relevant experience

Demonstrated product or project management experience

Demonstrated leadership experience

Proficiency with Microsoft Office applications, particularly Outlook, Word, and Excel

Must be detail-oriented and demonstrate the ability to work proactively and effectively with minimal supervision

Ability to prioritize and multi-task in a flexible, fast paced, and challenging environment

Demonstrated strong and effective verbal, written, and interpersonal communication skills

Must be team-oriented, possess a positive attitude and work well with others

Driven problem solver with proven success in solving difficult problems

Excellent time management and follow-up skills with the ability to generate and support pragmatic solutions that meet Garmin’s market launch requirements, while maintaining high quality standards

Superior organizational and analytical skills with keen attention to detail and quality

Previous experience working in a team environment

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits

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