Marketing & Media Intern (Fire Department)

JOB DESCRIPTION
Under the general supervision of the Deputy Chief, this position will play a vital role in marketing and disseminating public information on behalf of the Eau Claire Fire Department. It involves planning, coordinating, and implementing a comprehensive strategic communications program for the agency, ensuring the quality and consistency of communication across various media sources and audiences.

ESSENTIAL FUNCTIONS

Assists with media inquiries and coordinates responses and interviews with the Public Information Officer or other department spokespeople.

Identifies opportunities to use new media tools and social media platforms to develop, design, and produce concepts that enhance and deliver compelling communications.

Assists content providers with reviewing the intent, approach, and delivery of key communications to ensure quality and consistent brand messaging.

Develops and periodically updates a comprehensive communication and brand messaging strategy that supports the Fire Department’s mission, vision, and strategic plan.

Collaborates with Human Resources to develop marketing and recruiting materials to assist with the recruitment of department personnel.

Coordinates the gathering and analysis of demographic, market, and other information necessary for evaluating the effectiveness of the overall communications strategy.

Works with the Public Information Officer to ensure a strategically aligned and consistent message that promotes the Fire Department and enhances its reputation.

Develops and implements social media strategies to effectively communicate with the public, disseminate information, and convey complex information clearly and concisely.

Monitors social media channels for mentions of the department and engages with the community in a professional and informative manner.

Creates engaging content, including graphics, videos, and infographics, to enhance the Fire Department’s online presence.

Assists in managing communications during critical incidents, working closely with leadership and the Public Information Officer to provide accurate and timely updates to the public and media.

Develops crisis communication plans and protocols to ensure the department is prepared to respond effectively to emergencies and high-profile incidents.

Establishes and maintains effective working relationships with City staff, elected officials, other units of government, community organizations, the media, and the general public.

Assists in the development and dissemination of internal newsletters, memos, and other communications materials.

Oversees and maintains the department’s social media and website content, including updating news items and department-specific pages.

Drafts releases, statements, and media advisories; writes, produces, and distributes internal and external electronic notices and updates.

Interprets and conveys department policies, procedures, and initiatives to the public.

Provides support primarily to the Public Information Officer, Fire Inspections Division, and Deputy Chief; also supports all department members as required.

Maintains confidentiality and professionalism in sensitive situations.

Maintains Fire Prevention/Safety pages of the department website, including the online burn permit process.

Attends public education and special events for service activities.

QUALIFICATIONS

Current or recent enrollment at a college or university in marketing, business administration, communication, journalism, or a related field.

At least 18 years of age.

Possession of a valid Wisconsin driver’s license (to be maintained within 30 days of hire).

Experience using Canva or similar design software, PowerPoint, Excel, and various social media platforms.

Excellent communication, organizational, and multitasking skills.

SKILLS AND ABILITIES

Maintains prompt, predictable, and regular attendance.

Able to take direction and work well with others.

Concentrate and perform accurately.

React to change productively and handle additional tasks as assigned.

Back up fellow co‑workers when needed.

WORK ENVIRONMENT
Work is mostly sedentary (sitting) with occasional walking, standing, and lifting less than 10 lbs. in a general office setting with a minimal presence of hazards.

The City of Eau Claire is an Equal Opportunity Employer.

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