Confidential is hiring: Influencer Marketing Manager in New York

Reports to: Director, Creator Partnerships
About the Organization Our organization is building a long-term national movement focused on inspiring civic engagement through storytelling, community action, and cultural participation. By connecting community organizations, creators, and everyday people, we make it easier for individuals to take meaningful action while amplifying the stories of those already making a difference.
Our work combines a digital platform that empowers participation with a robust content ecosystem that celebrates real people, authentic voices, and community impact. Together, these efforts create a powerful cycle of action, storytelling, and inspiration that drives lasting cultural change
The Role The Senior Talent/Influencer Manager sits at the intersection of influencer marketing, brand partnerships, and content, leading creator partnerships across three core areas: building and managing a diverse creator roster, coordinating influencer programs with agency and brand partners, and casting talent for social, experiential, and content initiatives. This role requires someone who lives at the edge of culture, understands emerging creators before they break into the mainstream, and has the business acumen to structure and manage strategic talent partnerships from concept through execution. This work is not simply about reach—it's about identifying authentic voices that genuinely connect with communities and building long-term relationships that extend beyond a single campaign.
Core Responsibilities Build, organize, and manage a robust roster of creators and influencers across multiple audience segments and tiers
Identify and vet talent whose values, voice, and audience authentically align with campaign objectives
Develop and maintain relationships with creators, talent representatives, agencies, and managers to ensure a strong and evolving pipeline
Create systems to track talent relationships, deal terms, usage rights, renewals, and performance
Partnerships & Contracts Partner with Legal, Finance, and external agencies to negotiate talent agreements, including compensation, usage rights, exclusivity, and deliverables
Structure influencer and intellectual property agreements with a strategic, long-term mindset
Leverage an established network of talent representatives, agencies, and industry relationships to source best-in-class partners
Campaign Management & Content Develop and support creator briefs that clearly communicate campaign objectives, creative direction, and content expectations
Review creator content to ensure brand quality, authenticity, and alignment with campaign goals
Manage timelines, deliverables, approvals, and talent communications across multiple concurrent campaigns
Cast creators and talent for social-first content, digital programming, and experiential activations, ensuring the right voices are matched to each opportunity
Measurement & Optimization Build and own influencer reporting frameworks that measure reach, engagement, conversions, and overall business impact
Present campaign performance, insights, and optimization recommendations to cross-functional leadership
Continuously refine creator selection, briefing strategies, and partnership models based on performance data and cultural trends
Who You Are 6+ years of experience in influencer marketing, talent partnerships, or creator management
Deeply connected to culture, with strong knowledge of music, entertainment, sports, fashion, and digital communities
Possess an established network of creator agencies, talent representatives, and industry partners that can be activated immediately
Strong understanding of influencer performance metrics and a proven ability to optimize investment for measurable business results
Platform fluent across TikTok, Instagram, YouTube, Pinterest, and emerging social platforms, with a deep understanding of native content formats
Experienced negotiating talent agreements, intellectual property rights, exclusivity terms, and complex partnership structures
Strategic, business-minded, and able to balance creative opportunity with organizational objectives
Exceptional communicator who builds trust across internal stakeholders, agencies, and external talent
Highly organized, detail-oriented, accountable, and thrives in a fast-paced, entrepreneurial environment

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