Marketing Manager

J&R Construction is an award-winning, Veteran-Owned Design-Build Remodeling company serving Central Kentucky. We specialize in kitchens, bathrooms, basements, additions, whole-home renovations, outdoor living spaces, and ADA remodeling.

We believe in Customer Service and Quality First , building lifelong relationships with our clients, and creating a “WOW” experience from the first phone call through years of warranty service.

We’re looking for someone who doesn’t simply “do marketing.” We’re looking for someone who wants to own it.

This is an in-office position. Remote or hybrid work is NOT available.
Regular Schedule

Monday through Friday

8:00 AM – 4:00 PM

Occasional evenings and weekends are required for:

Home Shows

Community Events

Networking Events

Customer Appreciation Events

Charity Events

Grand Openings

Photo Shoots

Company Tours

Travel Requirements
This position regularly requires travel throughout Central Kentucky.

The Marketing Manager will routinely:

Visit active job sites.

Photograph completed projects.

Capture construction progress.

Attend networking events.

Meet with marketing vendors.

Attend community functions.

Visit customers for testimonials.

Represent J&R Construction throughout the community.

Reliable transportation, a valid driver’s license, and the ability to travel locally are required.

Position Summary
The Marketing Manager is responsible for developing, implementing, and continually improving the entire marketing strategy of J&R Construction.

This person owns the company’s brand, lead generation efforts, website, social media, digital marketing, advertising, community involvement, and marketing analytics.

Success is measured by qualified leads, return on investment, execution, consistency, and continuous improvement—not simply activity.

This position reports directly to the President/Owner and supports the execution of the company’s vision.

Major Responsibilities

Protecting and strengthening the J&R Construction brand.

Generating qualified leads.

Executing the annual marketing plan.

Maintaining a consistent marketing calendar.

Managing all social media platforms.

Managing website content and SEO.

Measuring ROI on all marketing efforts.

Supporting the sales team with marketing materials.

Helping leadership achieve annual company growth goals.

Living the company’s Core Values and EOS accountability culture.

Brand Management

Protect and strengthen the J&R brand

Ensure consistency across every marketing platform

Maintain company reputation online

Manage reviews and testimonials

Promote the company’s mission and values

Social Media & Content Creation

Manage Facebook, Instagram, TikTok, LinkedIn, YouTube, and future platforms

Create engaging weekly content

Produce reels and short-form videos

Photograph completed projects

Capture before-and-after transformations

Coordinate professional photography and videography

Develop customer success stories

Build and maintain a monthly content calendar

Website & SEO

Publish blogs

Improve SEO

Coordinate with website developers

Monitor website analytics

Improve website conversion rates

Lead Generation

Develop marketing campaigns

Track lead sources

Measure cost per lead

Increase qualified remodeling leads

Community Outreach & Events

Coordinate Home Shows

Attend networking events

Build strategic partnerships

Organize customer appreciation events

Coordinate sponsorships

Promote J&R within the community

Marketing Materials
Coordinate design, production and distribution of:

Flyers

Business Cards

Yard Signs

Vehicle Graphics

Company Apparel

Presentation Materials

Jobsite mailers and postcards

Jobsite Signage

Promotional Products

Budget Management

Develop annual marketing budget

Monitor expenditures

Track ROI

Recommend improvements based on measurable performance

Coordinate with:

Website Developers

SEO Consultants

Video Production

Photographers

Media Partners

Scorecard (Key Performance Indicators)
Success in this role is measured by:

Qualified Leads Generated

Marketing ROI

Website Traffic

Website Conversion Rate

Google Search Rankings

Google Reviews

Number of weekly mailers

Social Media Engagement

Monthly Content Production

Community Event Participation

Brand Consistency

Marketing Budget Performance

Qualifications
Preferred Qualifications

2-5 years of marketing experience

Strong written and verbal communication skills

Experience with social media management

Experience creating photo and video content

Canva, Adobe Creative Suite, or similar experience

WordPress or website management experience

Understanding of SEO and digital marketing

Construction or home improvement experience is preferred but not required

Required

Excellent organizational skills

Self-starter with ownership mentality

Professional appearance and communication

Valid driver’s license with reliable transportation

Ability to multitask

Strong follow-through

Team player

Physical Requirements

Ability to walk active construction sites

Ability to navigate stairs and uneven terrain

Lift and carry up to 25 pounds

Comfortable working indoors and outdoors in varying weather conditions while documenting projects and events

What We’re Looking For

Thinks like an owner.

Loves solving problems.

Is highly organized.

Enjoys meeting people.

Is creative but also data-driven.

Takes initiative.

Wants a long-term career – not just another job.

Thrives in a fast-paced environment.

Is excited to build something bigger than themselves.

Why Join J&R Construction?

Award-Winning Design-Build Company

Veteran-Owned Business

Positive Company Culture

Opportunity for Growth

Paid Holidays

Paid Time Off

Employee Discounts

Ongoing Training & Development

If you’re looking for a position where your creativity, organization, and marketing expertise directly contribute to the growth of a respected local company, we’d love to hear from you.

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