Houston City Brand & Retail Marketing Lead

CANDIDATES MUST CURRENTLY RESIDE IN THE HOUSTON AREA.
THIS POSITION WILL BE BASED IN A LOCAL HOUSTON OFFICE LOCATION.
What You’ll Do

Champion the Player and Community Truth: You serve as a primary source of player and community insight. You uncover the “why” behind local behaviors and translate those truths into strategies that move the sport forward.

Master the Marketplace: You inform and shape how the sport and Jordan Brand shows up in the Houston marketplace, ensuring the energy of the community is reflected in key retail doors so product and storytelling feel like an authentic extension of local culture. You explore new opportunities and continuously calibrate the marketplace to unlock what is next.

Elevate Youth and High School Connections: You stay closely connected to the next generation of players. You know the coaches and athletes pushing the game forward and find ways to elevate and inspire them.

Elevate Women: You recognize the momentum and opportunity in the women’s game and actively work to uplift women athletes, creatives, and cultural voices shaping its future.

Drive Sneaker Culture: You fuel sport expression through product, storytelling, and creative partnerships by bringing energy to drops and ensuring they land with cultural relevance.

Collaborate: You move ideas from concept to execution by building strong partnerships across visual merchandising, brand, retail, and internal teams.

Future-Proof Insights: You validate ideas against the lived reality of the city and the marketplace before they go to market.

Own the Ground Game

People: You stay connected to the people who move Houston basketball and culture; players, teams, street leagues, grassroots organizations, and the creatives shaping how the game is expressed. You vet partnerships to ensure we work with those who carry real cultural weight and have a positive impact on the community.

Places: You know where the game actually happens, from the arena to the blacktop. You identify the environments where basketball and style intersect and ensure our presence feels natural within them.

Moments: You’re present where the game and culture meet on the court, in the street, and across key moments in the city. You have a deep understanding of the calendar across the WNBA and NBA, high school basketball, grassroots play, and everything in between. You also look beyond the official calendar to identify pickup and neighborhood moments that carry weight, creating experiences that bring people into the game and closer to the culture.

Community Pulse: You know the photographers, stylists, and creators that embody a defiant spirit of sport. You stay close to the voices shaping the conversation and understand what matters to the community.

Who You Are

You’re deeply connected to basketball, sneaker culture, and the creative community

You have taste, credibility, and a strong point of view

You have the instinct to identify what’s next and move early, with intention

You understand Houston’s neighborhoods and the cultures that define them

You move naturally across sport, culture, and community

You act as an authenticity filter by sharpening ideas to ensure they resonate with the city and the moment

Qualifications

5+ years of experience in sport or lifestyle brands across brand management, marketing, or retail

Experience in event planning, production, and execution

Deep understanding of the Houston market

Proven ability to translate community insights into clear, impactful plans

Experience collaborating with retail or sales teams

Willingness to work the hours culture-building requires, including evenings and weekends

Residents in the Houston area only will be considered.

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