Senior Specialist of Affiliate Marketing

Responsibilities

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable technology and personalized insights help members improve recovery, sleep, training, and overall health

We are seeking a Senior Specialist, Affiliate Marketing to own and scale WHOOP’s affiliate marketing channel

This role will be responsible for driving commercial outcomes across the affiliate program, including revenue growth, customer acquisition efficiency, and return on ad spend (ROAS)

As a key member of the Growth Marketing team, you will develop and execute global affiliate growth strategies, manage partner relationships, forecast channel performance, own budget allocation, and deliver against ambitious revenue targets

You will collaborate cross-functionally with Marketing, Analytics, Finance, Creative, and Partnerships teams to maximize the impact of the affiliate channel as a meaningful driver of business growth

Own the affiliate marketing channel and be accountable for achieving affiliate revenue, customer acquisition cost (CAC), and return on ad spend (ROAS) targets, ensuring the program delivers meaningful business impact and profitable growth

Develop and execute the affiliate growth strategy, identifying, recruiting, negotiating, and managing high-impact affiliate partnerships that drive customer acquisition and revenue

Own the commercial performance of the affiliate program, including annual and quarterly planning, revenue forecasting, budget management, commission spend, and investment optimization

Build and maintain strong relationships with affiliate partners, publishers, content sites, loyalty partners, and other strategic partners across the US and other significant global markets, conducting regular business reviews and identifying opportunities to expand performance

Design and execute testing initiatives to improve channel efficiency, including evaluating promotional strategies, partner incentives, and optimizing affiliate commission structures to maximize profitable growth

Partner cross-functionally with Analytics, PR, Finance, Product, Marketing Operations, Creative, and Brand teams to ensure accurate tracking, measurement, reporting, forecasting, and successful campaign execution

Ensure operational excellence and program integrity by maintaining affiliate compliance with brand guidelines and partnership agreements, monitoring traffic quality, and proactively identifying and resolving fraud or non-compliant activity

Benefits

Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.

Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.

Get Invested: In addition to a competitive base salary and 401k, you’re eligible to receive stock options to share in the future of WHOOP.

WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.

Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.

Find Your Fit: Full‑time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.

It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.

Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.

Qualifications
The ideal candidate is a results‑oriented performance marketer who thrives in an ownership‑driven environment, can operate independently, and has a proven track record of building and optimizing revenue‑generating affiliate partnerships. Experience within a direct‑to‑consumer, subscription, consumer technology, or health and wellness business. Excellent communication, negotiation, and relationship management skills. Experience managing affiliate programs through platforms such as Impact and Awin. Strong analytical skills and experience using business intelligence and reporting tools to gather data to drive business decisions and optimize performance. Strong commitment to embracing and leveraging AI tools in day‑to‑day tasks, ensuring AI‑assisted work aligns with the same high‑quality standards as personal contributions. Experience building forecasts, managing budgets, and evaluating marketing investments. Highly organized self‑starter with the ability to operate independently and manage multiple priorities in a fast‑paced environment. Demonstrated experience owning channel‑level performance metrics, including revenue, CAC, ROAS, or similar commercial KPIs. 5+ years of experience in affiliate marketing, performance marketing, partnership marketing, or a related growth marketing function.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply

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