Longwood University is hiring: Google Ads Specialist in Lansing

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Cogent is seeking a talented full-time or part-time individual to become a valuable member of our dynamic team. As a Google Ads Specialist, you will play a crucial role in managing client projects and accounts, collaborating closely with project managers and account managers on various initiatives, including search engine advertising, website development, and content management systems.
Location:

Michigan (Metro Detroit area preferred)
Availability:

Must be available during EST working hours.
Responsibilities

Implement PPC Strategies:

Manage campaigns across Google Ads, Bing, and other platforms.
Daily Account Management:

Create keyword lists, structure campaigns, and handle targeting and display network tasks.
Strategic Recommendations:

Provide insights on keyword opportunities and campaign structuring.
Communication:

Keep the team and management updated on project development, timelines, and outcomes.
Collaboration:

Work closely with team members to achieve client goals.
General Tasks:

Understand budgeting, billing, media sheets, campaign setups (display, paid search, native), and demographic/geographic strategies.
Qualifications

Experience:

Minimum of 2 years in Search Engine Marketing (SEM) and Paid Search (PPC) is required.
Education:

BS/BA degree or equivalent experience.
If you're ready to take your career to the next level and join a forward-thinking company, we want to hear from you!

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