CRM Specialist

Overview

Hybrid - Miami

Summary:

The CRM Specialist supports the execution and optimization of email campaigns across multiple brands, ensuring high-quality, on-brand communications that drive engagement and conversions while supporting broader marketing objectives.

Key responsibilities include, but are not limited to -

Email Management & Content Execution
End-to-end production of email campaigns across multiple brands, including ad hoc, promotional, transactional, and automated lifecycle emails.
Manage campaign calendars to ensure timely delivery of communications align with broader marketing initiatives, seasonal promotions, and brand priorities.
Collaborate closely with designers, copywriters, and vendors to develop a cohesive email.
Coordinate campaign setup within email platforms (e.g., Emarsys), including audience segmentation, template selection, builds, scheduling, and testing.
Ensuring rigorous QA before deployment to maintain accuracy and consistency.
Partner with cross-functional teams to integrate email with other digital channels (paid media, social, web), ensuring cohesive multichannel customer journeys.
Maintain documentation of campaign processes, templates, and production standards to support scalability and knowledge sharing across the team.
Serve as a subject matter expert on email execution, providing guidance and troubleshooting support to team members and stakeholders.
Optimization & Automation

Monitor campaign performance, providing insights and recommendations to improve open rates, click-through rates, and conversions.
Develop and implement A/B testing strategies to optimize subject lines, design, content, audience segmentation, and send times.
Ensure all campaigns follow best practices in responsive design, accessibility, deliverability, and personalization.
Help build, manage, and optimize automated email journeys that nurture customer relationships and drive engagement throughout the customer lifecycle (e.g., welcome series, post-purchase follow-ups, abandoned booking flows, birthday/anniversary campaigns, loyalty touchpoints).
Analytics & Reporting

Track and report on key performance metrics (open rates, CTR, conversions, unsubscribes), delivering actionable insights to stakeholders.
Identify opportunities to enhance customer journeys through improved targeting, segmentation, and personalization
Technical Support & Compliance

Partner with IT, development, and marketing operations teams to ensure technical accuracy and smooth campaign deployment across brands.
Ensure email templates and campaigns function seamlessly across devices, platforms, and clients.
Stay current with email marketing trends, tools, and compliance standards (e.g., GDPR, CAN-SPAM) to maintain best practices and drive innovation.
Qualifications

Proven ability to manage high-volume campaigns and complex workflows across multiple platforms.
Strong attention to detail with excellent organizational and project management skills.
Experience working cross-functionally with design, marketing, and operations teams.
Proficiency with A/B testing, CRM strategies, advanced segmentation, and platforms such as Emarsys, Monday.com, and Wrike.
Education & Experience

Bachelor's degree in Marketing, Digital Media, or a related field.
5+ years of experience in Email Marketing, with demonstrated success in campaign management and optimization.

#LI-KK1

Who We Are

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world's premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.