Media Buyer

The ultimate goal of the linear Media Buyer/Planner is to learn all of the functions of the Media department so as to continue to progress within the Media career track.

Responsibilities

Evaluate assigned client media needs to strategically plan and recommend buys of all media types, including but not limited to TV, radio, newspaper, magazine, outdoor, digital extensions of traditional media such as home page takeovers, display and retargeting campaigns, and Pandora. This includes recommending media type(s), programming, daypart(s), flight(s), rotation(s), spot length(s), etc.

Negotiate rates with media partners to obtain most competitive prices.

Continually monitor, optimize, and evaluate buying strategies by client, making adjustments as necessary or as directed by the Media Director.

Build strong and valuable relationships with media partners to increase client benefits and grow client opportunities.

Put together monthly and as‑needed media presentations for client proposals and client services team reference materials.

Attend and sometimes lead strategic brainstorm sessions regarding media buying initiatives and opportunities with client services team.

Coordinate and present the launch of assigned media campaigns with the client services team.

Ensure that all buys remain within the client’s budget.

Keep abreast of current media and market knowledge and share with the agency team. This includes a general knowledge of popular cable, network, and radio programming and shifts, general national and market demographics by media type, current media monitoring assessment methods, etc.

Reconcile all assigned media buying for billing process.

Qualifications

Three or more years of media buying and planning experience.

Proficient in Microsoft Office, including Word, PowerPoint, Excel, and Outlook.

Excellent organizational and time management skills with the ability to multi‑task.

Extremely detail‑oriented to avoid making errors and to recognize the errors of others.

Strong communication skills and interpersonal skills with the ability to communicate clearly and concisely, verbally and in writing.

Ability to organize, interpret, and present various media data.

Ability to work in a fast‑paced environment and under pressure to meet deadlines.

Must be flexible, friendly, and positive with an ability to work well with different personalities.

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