Remote Inbound Content Marketer | Growth & SEO

Troy, MI
Inbound Content Marketer
We do not have an active opening for this role today. However, we welcome resumes from content marketers whose experience may align with future positions or freelance opportunities at Inbound 281.

Job description:
The ideal inbound marketing specialist will be a high-energy, creative and hard-working team member to support our social media, email marketing, online advertising, and conversion optimization efforts, in order to grow both our overall database and company revenues.

We're a small, fast-paced team that aligns with someone with that mindset - someone who learns quickly, is detail-oriented, organized, self-driven, passionate, and most importantly, gets things done (well). We help customers achieve better performance and profitability by partnering with HR and Talent Acquisition Teams to create tailored solutions that dramatically improve the quality of hire. The unique blend of high-touch consultation, advanced technology, measurement accuracy, and employment lifecycle analytics enables us to build innovative, award-winning pre and post-hire assessments that deliver an average $20:1 return on investment.

Responsibilities and Duties:

Ongoing competitor analysis to ensure proper keywords are targeted on-site and in marketing and other campaigns

Reviewing and analyzing company website to identify improvements and optimization opportunities

Preparing detailed strategy reports and presenting recommendations for updates, changes, and improvements

Identifying powerful keywords to drive the most valuable traffic and implementing approved strategies

Advising on, creating, and monitoring PPC campaigns

Partnering with company writers and designers to design and launch effective SEO content for blogs, websites, and social media accounts

Keeping updated on both white hat and black hat SEO strategies to remain within search engine guidelines

Required Knowledge, Skills, and Abilities:

Proven expertise in content marketing, content growth, and SEO

Proven experience with search engine optimization practices and white‑hat SEO

Outstanding ability to think creatively, strategically, and proactively identify and resolve problems

Excellent verbal and written communication skills

Ability to work within a team and independently

3+ years' experience in Google Analytics

3+ years with website optimization tools

2+ years with HubSpot Marketing Hub and CRM

2+ years in Google Ads and LinkedIn Ad campaigns

Proven experience managing PPC campaigns in Google and LinkedIn

2+ years of experience with bid management tools

3+ years with A/B and multivariate experiments

Must be able to work remotely from the USA

Education, Experience:
Bachelor's Degree or relevant work experience

Please note:

This is not an active opening. Resumes submitted through this page will be kept on file for future consideration. Candidates may be contacted if a role becomes available that aligns with their background.

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