Lifecycle Marketing Manager - Drive CLV & Growth

First United Bank is seeking a Consumer Lifecycle Marketing Manager to drive CLV by crafting acquisition, onboarding, and engagement campaigns across channels. You will align business lines, optimize spend, and manage budgets to deliver measurable results that strengthen customer trust and grow deposits and loans.
The role emphasizes collaborating with community banks and product teams, overseeing event coordination, design, and compliance, and delivering high‑impact, data‑driven marketing

#J-18808-Ljbffr